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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Localization Insights November 14 , 2024 | 7 min

What is a Multidomestic Strategy and Why is it Crucial for Global Business? 

 Expanding into new markets brings exciting opportunities but also complex challenges. A one-size-fits-all strategy often falls short in today’s culturally diverse world. Adopting a multidomestic strategy can help your brand connect with... Read More arrow-right
Localization Leaders October 30 , 2024 | 7 min

Localization Leaders: Meet HP Indigo’s Brigitte Benett

Corinne Sharabi Learn from Brigitte’s 18+ years in the localization industry as she shares why a small localization team works at HP Inc., her best advice for fostering internal support for localization, plus skills...
Localization Insights October 29 , 2024 | 7 min

What is a Localization Engineer? Role & Skills 

Adria Crangasu No two localization projects are ever the same, with each one offering unique challenges. However, the role of a localization engineer remains much the same across any project. Key duties include isolating...
Localization Insights October 28 , 2024 | 6 min

eLearning Localization Best Practices

Mike Hayhurst The online learning market has boomed in recent years with the eLearning industry expected to be worth nearly $331 billion by 2025. And with the rise of remote work and globalization, more...
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Localization Insights October 28 , 2024 | 7 min

The Pros and Cons of Globalization in Today’s World

Corinne Sharabi Long gone are the days when countries could only hope to trade with neighboring nations. In an increasingly connected world, global trade is the standard, with consumer goods and online services readily...
CX, Voice & IVR October 20 , 2024 | 7 min

8 Key Benefits of Professional IVR Recordings for Your Business

Karen Ford Looking to streamline call handling, improve customer satisfaction rates, and improve your chances of repeat business? You’ll need to start prioritizing customer service improvements. While refining a customer service offering manned solely...
CX, Voice & IVR September 26 , 2024 | 7 min

The Importance of Natural-Sounding IVR Voice Prompts for Customer Satisfaction

Karen Ford Interactive voice response (IVR) systems play a central role in customer service. An essential part of your omnichannel support offering, they lessen the need for live phone agents, saving businesses considerable money....
Localization Insights September 25 , 2024 | 8 min

The Importance of Localization in E-commerce

Adria Crangasu Localization ensures that every aspect of your business—from product descriptions to marketing campaigns—is tailored to resonate with new audiences. By providing a shopping experience that feels familiar and relevant, you’re more likely...
Localization Insights AI localization September 25 , 2024 | 10 min

The Role of AI and Automation in Localization

Corinne Sharabi If you're expanding your business into new markets, localization is essential for adapting content to align with cultural and linguistic differences. Localization goes beyond translation; it involves tailoring products and content to...
Localization Insights September 21 , 2024 | 10 min

Localization: The Key to Maximizing the 2024 Holiday Sales Season

Corinne Sharabi This year, more than ever before, people are turning to eCommerce for their shopping. With Black Friday and the holiday sales season approaching, retailers need to improve their localization if they want...
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