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Localization Insights

gamer

June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.

Localization Insights

gaming localization covid

May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...

Localization Leaders

Debora Cohen localization leader appsflyer

May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...

Everything Translation November 27 , 2023 | 9 min

Understanding the Basics: What is Machine Translation?

Many businesses are turning to machine translation (MT) tools to speed up time to market and expand into new territories. While the concept of machine-assisted translations has been around for many years,... Read More

Everything Translation

October 17 , 2023 | 4 min

Languages Spoken in Taiwan

Liraz Postan Taiwan is a small country with a lot of interesting aspects to its linguistic profile. Take a look at the linguistic history of the country and which languages are spoke in Taiwan...

Everything Translation

October 9 , 2023 | 5 min

The Future of the English Language

Liraz Postan The English language can be found worldwide: it’s recognised and taught on every continent, and interestingly, it has a much greater prevalence than that of any other universal language, like French, Latin...

Everything Translation

October 9 , 2023 | 10 min

How To Evaluate Translation Quality: 8 Point Checklist

Liraz Postan Due to my experience in the translation industry, I am frequently called upon to review others’ work and to help train other translators in how to evaluate and review an initial translation.

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Everything Translation

October 9 , 2023 | 5 min

The Basic Theory of Translation

Liraz Postan The main theory of translation has always been to understand the languages and subject involved and transfer the information, but there are two opposing theories on the best way to accomplish this.

Everything Translation

October 2 , 2023 | 6 min

Why Computers Can't Replace Human Translators

Ira Kay Despite being considered a relatively "new and modern" phenomenon, machine translation has existed since the 1950s. Over the years, it has vastly improved, so much so that the translation industry is continuously...

Everything Translation

October 2 , 2023 | 5 min

Quality Assessment of Translations

Liraz Postan There are three steps involved in the translation process: translation, editing, and proofreading. Generally, there are three steps involved in the translation process, and these are translation, editing, and proofreading processes. We say generally...

Everything Translation

September 26 , 2023 | 9 min

Marketing and Advertising Translation Techniques for International Companies

Corinne Sharabi Adverts come in many forms: from TV, movie, and radio to newspaper, magazine, website, and social media advertisements. If your brand or company is looking to expand internationally then you definitely need...

Everything Translation

September 11 , 2023 | 7 min

How is Artificial Intelligence Changing the Translation Services Industry?

Fouad Habash Artificial intelligence is rapidly changing the world as we know it. One area where artificial intelligence is becoming increasingly important is the translation services industry. Translation tools and software are now more...

Everything Translation

September 11 , 2023 | 7 min

How to Create a Successful Global Marketing Campaign

Laura Kloot It’s a small world after all. Yes, really! And it’s all thanks to the internet. In the past, the global market was the exclusive domain of multinational corporations with big bucks behind...

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