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Localization Insights

gamer

June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.

Localization Insights

gaming localization covid

May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...

Localization Leaders

Debora Cohen localization leader appsflyer

May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...

Localization Insights November 14 , 2024 | 7 min

What is a Multidomestic Strategy and Why is it Crucial for Global Business?

Expanding into new markets brings exciting opportunities but also complex challenges. A one-size-fits-all strategy often falls short in today’s culturally diverse world. Adopting a multidomestic strategy can help your brand connect with... Read More

Localization Insights

October 29 , 2024 | 7 min

What is a Localization Engineer? Role & Skills

Adria Crangasu No two localization projects are ever the same, with each one offering unique challenges. However, the role of a localization engineer remains much the same across any project. Key duties include isolating...

Localization Insights

October 28 , 2024 | 6 min

eLearning Localization Best Practices

Mike Hayhurst The online learning market has boomed in recent years with the eLearning industry expected to be worth nearly $331 billion by 2025. And with the rise of remote work and globalization, more...

Localization Insights

October 28 , 2024 | 7 min

The Pros and Cons of Globalization in Today’s World

Corinne Sharabi Long gone are the days when countries could only hope to trade with neighboring nations. In an increasingly connected world, global trade is the standard, with consumer goods and online services readily...

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Localization Insights

September 25 , 2024 | 8 min

The Importance of Localization in E-commerce

Adria Crangasu Localization ensures that every aspect of your business—from product descriptions to marketing campaigns—is tailored to resonate with new audiences. By providing a shopping experience that feels familiar and relevant, you’re more likely...

Localization Insights

September 25 , 2024 | 10 min

The Role of AI and Automation in Localization

Corinne Sharabi If you're expanding your business into new markets, localization is essential for adapting content to align with cultural and linguistic differences. Localization goes beyond translation; it involves tailoring products and content to...

Localization Insights

September 21 , 2024 | 10 min

Localization: The Key to Maximizing the 2024 Holiday Sales Season

Corinne Sharabi This year, more than ever before, people are turning to eCommerce for their shopping. With Black Friday and the holiday sales season approaching, retailers need to improve their localization if they want...

Localization Insights

September 16 , 2024 | 8 min

Tools and Technologies for Multilingual Customer Support

Kateryna Ostapenko In the online age, it’s easier than ever for companies to become global enterprises. However, no matter how firmly entrenched you are in a particular market, customer support can make or break...

Localization Insights

September 12 , 2024 | 7 min

The Role of Localization in User Experience (UX) Design

Corinne Sharabi When localizing software and products for a new market, there’s more to consider than standard translation. Every element needs to be carefully tailored to ensure that the end result feels native and...

Localization Insights

August 28 , 2024 | 9 min

Integrating Localization with Agile Development

Fouad Habash The concept of agile development took shape in 2000 when a team of developers decided that current approaches to software development weren’t working. Today, agile development is a staple of software development,...

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