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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Localization Insights July 19 , 2023 | 7 min

Should You Switch to Continuous Localization for Your Business?

 Continuous localization bridges the gap between localization and development. It integrates the localization process into agile development, allowing for localized products to be delivered simultaneously with each new feature release. Read More arrow-right
Localization Insights July 18 , 2023 | 10 min

UI Localization Best Practices: Improve User Experience

Fouad Habash Software localization is a complex process. Along with accurate translations, a software localization project involves dozens of other processes that adapt the user interface for a global audience. It requires adapting to...
Localization Insights July 16 , 2023 | 11 min

Unlocking Global Success: Decoding Localization in Marketing

Rotem Leibovitz-Maman If you want your business to compete on the world stage, you need to be thinking about localized marketing campaigns. In a digital age, international expansion is no longer the preserve of...
Localization Insights June 26 , 2023 | 6 min

Mastering Time Zones: Essential Tips for Global Team Collaboration

Corinne Sharabi The rise of the global consumer economy has allowed businesses to expand their teams across the globe. Since the Coronavirus pandemic in 2020, remote work has become more common than ever before, and...
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Localization Insights June 5 , 2023 | 8 min

App Localization: What It Is & The Best Localization Apps

Corinne Sharabi Localizing websites is all well and good, but if you're serious about international expansion, you'll need to start thinking seriously about app localization. More than 86% of the global population uses a...
Localization Insights May 17 , 2023 | 6 min

The Complete Guide to Voice-Over Localization

Matt Strach Many businesses are now using localization services to extend their reach into new territories. Rather than create brand-new content for each target market, the same core content can be repurposed with localized...
Localization Insights April 27 , 2023 | 5 min

10 Things You MUST Consider to Make it in the European Market in 2023

Ira Kay For North American businesses looking to expand into international territories, the European market of today is a lucrative prospect. Whether your business has outgrown the domestic market or you simply wish to...
Localization Insights April 13 , 2023 | 6 min

Localization & Internationalization Strategy for a Successful Multimarket Product Launch

Corinne Sharabi The digital age is truly an international one. The internet overcomes borders, allowing businesses to easily access new markets and expand their operations. Even small to medium-sized businesses can get in on...
Localization Insights March 7 , 2023 | 3 min

2023 Oscar Nominees in International Film

Corinne Sharabi The Academy Awards, also known as the Oscars, is one of the most prestigious film award ceremonies in the world. Each year, the event recognizes outstanding achievements in the film industry, with...
Localization Insights March 7 , 2023 | 6 min

What is a Caller Experience and How to Nail It

Karen Ford Many customer journeys start and end online. However, some people struggle to come to a buying decision or reach a resolution. According to a 2022 survey by Salesforce, 54% of customers prefer...
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