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Popular Posts

Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Hall of Fame header image Localization Insights January 17 , 2023 | 9 min

2022 Localization Hall of Fame: Top Localized Assets of the Year

 A collection of the best and most impactful localized assets of the year.​ As 2023 begins, we wanted to first summarize the past year and celebrate the localization industry’s growth before heading... Read More arrow-right
Localization Insights 2022 year in review January 3 , 2023 | 3 min

2022 Year in Review: Top Localization Content of the Year

Corinne Sharabi As the localization industry continues to grow with new technology, trends, and applications, it’s important to stay in the loop. From the localization’s impacts on the gaming and entertainment industries to the...
Localization Insights International Search Summit 2022 ISS Recap from an SEO Expert November 18 , 2022 | 4 min

SEO Secrets From the International Search Summit

Liraz Postan This was my first time visiting Barcelona, and it didn’t disappoint. After a day and a half of enjoying the city, I finally got to attend the biggest conference in the world...
Localization Insights best localization podcasts October 3 , 2022 | 2 min

Best Localization Podcasts for Global Businesses

Corinne Sharabi With over 387.4 million global podcast listeners and counting in 2022, there’s no question that podcast popularity is growing each year. And for good reason! Podcasts are a hands-free and fun way...
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Localization Insights what to consider before you hire a voice-over service September 26 , 2022 | 5 min

10 Things to Consider Before You Hire a Voice-over Service

Matt Strach A voice-over is a narration by an unseen voice talent, used for diverse multimedia and voice-enabled applications like videos, virtual assistants, websites, and more. Voice-overs can be used to introduce or fully-narrate...
Localization Insights Stranger Things subtitles meme July 26 , 2022 | 2 min

How Stranger Things' Subtitles Went Viral

Corinne Sharabi The use of words like "squelch" and "wetly" in the subtitles of Netflix's Stranger Things season 4 has caught the attention of viewers around the world – and rightly so. According to...
Localization Insights voice localization webinar June 20 , 2022 | 6 min

Webinar: Localizing Your Voice-over for a Global Audience

Matt Strach Localizing text will always be essential, but our digital world demands that brands make authentic connections with voice and video as well. In this webinar, you'll learn the ins-and-outs of voice localization...
Localization Insights April 18 , 2022 | 9 min

A Step-by-Step Guide to Creating a Successful Localization Strategy

Matt Strach Successful localization of content ensures that it is relevant to your target audience, creating trust, engagement, and ultimately business success. Get it wrong and you disengage or, worse, offend your potential market....
Localization Insights April 12 , 2022 | 6 min

Localizing for the Brazilian Market

Matt Strach With its huge size and population of over 200 million people, Brazil is one of Latin America's strongest economies. In fact, at the end of 2021, it had the largest market size...
Localization Insights March 22 , 2022 | 5 min

Top Localization Professionals Tell All

Matt Strach We surveyed localization professionals working in some exciting companies that have seen the benefits of localization and have become advocates for using localization to improve their reach, increase sales, and give their...
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