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Popular Posts

Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
localization metrics and KPIs Localization Insights August 27 , 2024 | 10 min

Localization Metrics and KPIs: Measuring Success

 Localization is central to success when expanding into new markets. However, measuring the success of localization itself can be tricky. Struggling to determine the value of localization?  Fortunately, focusing on the right... Read More arrow-right
Localization Insights August 15 , 2024 | 10 min

Optimizing Content for Multilingual SEO

Liraz Postan Optimizing your website for SEO is a powerful way to reach new audiences, but when you add localization into the mix, the potential to connect with a global audience multiplies. Whether you're...
Localization Insights July 17 , 2024 | 9 min

What is Brand Localization? Definition and Benefits  

Corinne Sharabi If you’re looking to resonate with international consumers and make a success of your business in global markets, you’ll need to think seriously about brand localization. The brand localization definition refers to...
Localization Insights July 17 , 2024 | 6 min

Localization Management Guide 

Corinne Sharabi In today’s global marketplace, businesses are no longer confined by geographical boundaries. Companies of all sizes are reaching out to international audiences, offering their products and services to diverse markets.  However, expanding...
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Localization Insights July 16 , 2024 | 8 min

What is SEO Localization?  

Liraz Postan Looking to secure global search engine traffic? To help with your expansion efforts, you’ll need to familiarize yourself with SEO localization.  In short, SEO localization involves optimizing your website content for different...
Localization Insights June 26 , 2024 | 8 min

Best Localization Tools in 2024

Corinne Sharabi Looking to broaden your customer base internationally? Before your business becomes the global enterprise of your dreams, you’ll need to find the right localization software and tools to get you there.
Localization Insights June 11 , 2024 | 6 min

Language Localization: The Complete Guide for Global Success

Corinne Sharabi Language localization is not just about speaking in a different tongue; it’s about connecting cultures and expanding your business's global influence. In this comprehensive guide, we'll break down the what, why, and...
Localization Insights June 10 , 2024 | 7 min

10 Best Practices for Game Localization

Pascal Azócar According to Statista, the video games market was expected to reach revenues of more than $396.2 billion in 2023. By 2027, revenues are expected to soar beyond $533 billion.  
Localization Insights June 4 , 2024 | 7 min

Localization Project Manager's Complete Guide

Corinne Sharabi Localization project managers do much more than simply translate text. They need to understand the nuances of different cultures, including local idioms, legal considerations, and user preferences. This ensures that the localized...
Localization Insights May 21 , 2024 | 7 min

Localization Testing: Best Practices and Benefits

Fouad Habash Planning on introducing a product to a new market? You’ll need to be more ambitious than translating content from one language to another. Along with linguistic differences, different cultures have varying ideologies,...
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