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Popular Posts

Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Localization Insights April 25 , 2024 | 9 min

A Complete Guide to Culture Localization

 Expanding into foreign markets is one thing, but striking the right note with the natives is a different matter entirely. Translating content from one language to another will only get you so... Read More arrow-right
Localization Insights April 24 , 2024 | 9 min

The Ultimate Localization Checklist

Corinne Sharabi Translation can help get your message across to a new audience. However, it’s localization that will ensure your products and content feel as though they were created specifically with those same users...
Localization Insights April 24 , 2024 | 4 min

How "Star Wars" Was Localized for International Audiences

Corinne Sharabi The Star Wars franchise is one of the most popular and influential movie series of all time, and it has captivated audiences around the world since its release in 1977. However, as...
Localization Insights March 19 , 2024 | 5 min

Voice Prompts & Voice Talent: Key Components of Any Automated Customer Experience

Matt Strach Voice prompts, or prerecorded voice recordings, are used in many telephony, contact center, and omnichannel applications. In most instances, voice prompts guide callers or users to their desired destination, whether it’s a...
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Localization Insights March 5 , 2024 | 9 min

What is a Market Expansion Strategy and How Do You Build One? 

Corinne Sharabi Eventually, every successful business is going to have to think about expansion. For many companies, it’s the only way to achieve continued business growth. For others, it’s the only way to stop...
Localization Insights March 5 , 2024 | 7 min

What Are Localization Services? 

Corinne Sharabi If you’ve already outgrown your existing market, it’s time to start looking at new ones. No matter how good your product is, you can’t simply transplant it from one territory into another...
Localization Insights March 3 , 2024 | 7 min

Localization vs. Internationalization

Fouad Habash If you’re thinking about global expansion, you’ll need to think beyond basic translation. Internationalization and localization are two key processes that you’ll need to consider when adapting software for a new market....
Localization Insights February 29 , 2024 | 8 min

The Expert Marketer’s Guide to Multi-Market Expansion

Corinne Sharabi One of the biggest challenges that affiliate marketers and website owners face is the over-supply of English language content available online. For the most lucrative affiliate markets - business software, financial products,...
Localization Insights February 21 , 2024 | 3 min

Big News: Welcoming Manpower Language Solutions to BLEND!

Yair Tal In line with our continued commitment to removing cross-border barriers for global brands, I am proud to share that BLEND has now acquired Manpower Language Solutions (MLS), Israel’s leading localization provider since...
Localization Insights February 14 , 2024 | 9 min

Understanding the Power of Product Localization Strategy

Corinne Sharabi Product localization is a key to any brand thinking seriously about global growth. A piece of software, app, or online platform isn’t necessarily universal. It needs to be adapted to accommodate the...
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