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Popular Posts

Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Localization Insights February 12 , 2024 | 10 min

How Influencers Can Perfect Video Content Localization Strategy 

 The power of the influencer is undeniable. More brands than ever are turning to influencers to ignite their marketing efforts and target new consumers. Unsurprisingly, influencer marketing is becoming an increasingly lucrative... Read More arrow-right
Localization Insights February 7 , 2024 | 6 min

Multilingual Customer Support Chat Functions 

Kateryna Ostapenko In an increasingly connected digital world, it’s easier than ever for businesses to start thinking about global expansion. However, international outreach isn’t always straightforward. Adapting content and localizing content for linguistic and...
Localization Insights February 5 , 2024 | 12 min

How does AI Translation Work + Best AI Translation Tools (2024)

Fouad Habash AI translation goes well beyond standard machine translation which directly translates every word, often leading to serious misunderstandings. Instead, AI tools can understand phrases, tones of voice, complex sentence structures, and even...
Localization Insights February 1 , 2024 | 8 min

Book and Podcast Recommendations for Localization and Growth Teams in 2024

Corinne Sharabi Looking for books to add to your must-read list for the year? Or interesting podcasts for your daily commute? Look no further! We gathered book and podcast recommendations from our own team...
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Localization Insights January 19 , 2024 | 7 min

Discover the Leading Software Localization Services for 2024

Eilon Gueler With the internet and mobile apps now a key part of many people's everyday lives, software localization services have become more important than ever. However, software localization needs to be done right...
Localization Insights AI content tools January 16 , 2024 | 13 min

10 Best AI Tools to Use for Content Creation in 2024

Fouad Habash There’s been a lot of talk about the rise of artificial intelligence over the past couple of years. One area where AI has come into its own is the field of content...
Localization Insights January 16 , 2024 | 1 min

Talking TMS with Lauren from XTM

Corinne Sharabi In our latest episode of Talking TMS, we spoke to XTM's Strategic Partner Manager, Lauren Johnston. XTM Cloud is a cloud-native translation management system that helps teams deliver content localized into multiple...
Localization Insights January 14 , 2024 | 7 min

What are the Benefits of Dubbing YouTube Videos?

Matt Strach If YouTube videos make up a significant slice of your content slate, you’re probably wondering how to increase engagement levels. Keeping on top of trends, channel collaborations, and audience interaction can go...
Localization Insights January 12 , 2024 | 7 min

The 10 Best Website Localization Services & Companies

Eilon Gueler If your online presence can only be viewed in English you're losing out on potential customers. When people can't read a website in their own language or it doesn't feel compatible with...
Localization Insights January 10 , 2024 | 13 min

2023 Localization Hall of Fame: Top Localized Assets of the Year

Corinne Sharabi A collection of the best and most impactful localized assets of the year.​ As 2023 begins, we wanted to first summarize the past year and celebrate the localization industry’s growth before heading...
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