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Popular Posts

Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Localization Insights January 8 , 2024 | 8 min

What is Effective Marketing Transcreation

 If you want your global marketing efforts to succeed, you need to understand the difference between transcreation and translation. There will also be a place for traditional translation, but if you lean... Read More arrow-right
Localization Insights January 5 , 2024 | 10 min

Translation and Localization Conferences in 2024: The Complete List

Corinne Sharabi 2023 was a great year for translation and localization conferences, with a packed schedule of events that brought the greatest minds in the sector together. While online events have made remote participation...
Localization Insights December 29 , 2023 | 10 min

Choosing Wisely: Closed Captioning vs Subtitles 

Matt Strach Are you thinking of closed captioning to your marketing assets or looking to add subtitles to YouTube video content? At first glance, these two things seem pretty interchangeable. However, delve a little...
Localization Insights December 27 , 2023 | 9 min

Elevating Brands Through Multicultural Marketing 

Rotem Leibovitz-Maman For a brand to succeed in a multicultural market, forging genuine connections with consumers is essential. Sadly, many brands are neglecting significant consumer segments that don’t neatly align with their majority audience....
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Localization Insights December 20 , 2023 | 3 min

2023 Year in Review: Top Localization Content of the Year

Corinne Sharabi In the ever-expanding landscape of the localization industry, keeping up-to-date is key as new technologies, trends, and applications emerge. Throughout 2023, we shared webinars, eBooks, podcasts, blogs, and social media posts covering...
Localization Insights November 30 , 2023 | 8 min

What is a Transnational Strategy and How Can It Drive Global Expansion? 

Corinne Sharabi There are several strategies available to brands with an eye on global expansion. Transnational strategy is just one of these. While a transnational strategy can accommodate the specific needs of a local...
Localization Insights November 28 , 2023 | 10 min

Discovering the Benefits of International SEO

Liraz Postan Thanks to the internet, we live in an increasingly connected world. For brands, this provides endless scope for expansion. However, penetrating new markets isn’t without its pitfalls. If you want to make...
Localization Insights November 28 , 2023 | 10 min

The Ultimate Guide to Navigating International Corporate Culture

Matt Strach Much of our economy is now global in scale. Successful local businesses quickly outgrow their original market and can only move forward on an international scale by reaching out to customers in...
Localization Insights November 20 , 2023 | 3 min

2024 Holiday Gift Guide for Global Growth Teams

Corinne Sharabi The holiday season is here, and if you’re looking for the perfect last-minute gift ideas for globalization, international marketing, localization, or growth teams, we’ve got just the gift guide for you. This...
Localization Insights November 20 , 2023 | 10 min

Importance of Localizing Internal Training for Employees

Corinne Sharabi Globalization has profoundly impacted every aspect of modern business by allowing companies to transcend borders. It has expanded the business landscape and allowed organizations to establish offices in multiple countries and even...
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