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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Localization Insights November 16 , 2023 | 1 min

Talking TMS with David from Phrase

 In our second episode of Talking TMS, we spoke to Phrase's Enterprise Solutions Architect, David McNamee. Phrase is an enterprise translation tool that fully automates workflows. Read More arrow-right
Localization Insights October 31 , 2023 | 9 min

Strategies for Collaborating with Local Social Media Influencers

Corinne Sharabi Entering new international markets can be both challenging and rewarding. Spreading a message to your target audience requires well-prepared marketing campaigns across multiple social media platforms, which can be difficult to establish...
Localization Insights October 16 , 2023 | 8 min

Why Voice-Overs are More Relevant Than Ever: 2023 Trend Report 

Matt Strach The voice-over industry has been around for more than a century. Since the first radio broadcast back in 1906, the industry has evolved considerably and voice-over opportunities have never been in short...
Localization Insights October 16 , 2023 | 7 min

5 Things to Consider Before You Enter the German Market

Guy Kaimowitz As Europe's largest e-commerce market with a population of 84 million people, it’s no question that localizing for the German market is a smart business move. Germany has long been a star...
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Localization Insights October 16 , 2023 | 5 min

Localization in the Travel Industry: Best Strategies for Global Presence

Michael Piorkowski The travel industry is back and stronger than ever. Just a little over half a year into 2022, a real sense of optimism has returned to the tourism sector. According to the...
Localization Insights October 16 , 2023 | 7 min

The Biggest Barriers for Startups Entering the American Market

Ira Kay For many international startups, the American market is typically the natural first choice for expansion. Not only is the US the largest economy in the world, the country also represents the largest...
Localization Insights October 16 , 2023 | 10 min

Subtitles or Dubbing: Which Is a Better Choice for Your Video Content?

Karen Ford Nowadays, it’s easier than ever to access international film and television. Streaming platforms have brought binge-worthy shows and movies into living rooms across the world. This roaring appetite for foreign language media...
Localization Insights October 16 , 2023 | 9 min

Eight Reasons Why Foreign Companies Fail in China 

Ann Chen With the largest population in the world and a booming spending power, it’s clear why China is a tempting market for any company. China's middle class expanded from 3.1% of the population...
Localization Insights October 9 , 2023 | 7 min

Recession Proof Your Localization Strategy & Execution

Corinne Sharabi If you’re a localization manager right now, you’re probably being asked to do a lot with very little. The current state of the markets has led to mass layoffs and budget cuts....
Localization Insights October 2 , 2023 | 5 min

Breaking Barriers: How Chinese Companies Overcome Challenges When Going Global

Ishay Givon The need for localization runs deep, often becoming relevant when you least expect it. Even the process of globalization itself takes on local flavors and is shaped by a company’s home culture....
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