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Popular Posts

Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Localization Insights October 2 , 2023 | 9 min

How to Make Your Podcasts and Videos More Accessible

 Online video content and podcasting have revolutionized the media and entertainment industry. In 2021, there were an estimated 850,000 active podcasts. As of 2022, the total number of podcasts stands at almost... Read More arrow-right
Localization Insights September 25 , 2023 | 10 min

Exploring Fashion Industry Localization

Corinne Sharabi If your beauty brand aspires to gain visibility on the global stage, embracing the localization strategy is an imperative factor for achieving success in this endeavor. Now, if the concept of localization...
Localization Insights September 18 , 2023 | 4 min

Beyond January 1st: New Year Celebrations Around the World

Corinne Sharabi The concept of celebrating the New Year is a universal one, but the timing and customs associated with it vary greatly from culture to culture. While January 1st marks the beginning of...
Localization Insights September 18 , 2023 | 9 min

Shopify Store Localization: The Complete Guide

Corinne Sharabi Once a retailer has an online presence, it should, in theory, be able to reach a global audience. But there are still plenty of hurdles, starting with language barriers and cultural differences....
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Localization Insights September 18 , 2023 | 7 min

Netflix's 9 Step Localization Strategy for International Streaming Success

Mike Hayhurst With the explosion of streaming content services in recent years, new movies and TV series can be premiered and viewed in multiple countries at the same time. For example, Netflix has over...
Localization Insights September 18 , 2023 | 6 min

5 Expert Tips For Your Next Video Game Voice Over Project

Matt Strach A lot of work goes on behind the scenes to make video and mobile games feel local, and you might not know where to start. One of the most important aspects of...
Localization Insights best audio post-production tips September 18 , 2023 | 9 min

10 Essential Audio Post-Production Tips

Mike Hayhurst Whether watching an episode of your favorite series or listening to a podcast, audio quality plays a critical role in the overall experience. An audio mix overseen by professionals helps your audience fully...
Localization Insights September 12 , 2023 | 8 min

Transcreation: Definition, Benefits, and Examples for Global Brand Success

Eilon Gueler When expanding into new markets, brands and marketers employ many different tools and strategies. However, the key goal remains the same. If messaging fails to engage and resonate with international audiences, there’s...
Localization Insights How OpenAi and ChatGPT Will Impact Localization September 11 , 2023 | 8 min

How Openai and ChatGPT Can Work in Localization & Translation

Corinne Sharabi If you’re in the localization industry, chances are you’ve heard about OpenAI and their ChatGPT. But what is ChatGPT and how will it impact the localization industry? First, let’s talk about what ChatGPT...
Localization Insights September 11 , 2023 | 12 min

Skyrocket Your Global App Downloads: 27 Expert Tips To Increase App Reach

Corinne Sharabi The app development process is far from simple. Once you’ve nailed down a great idea, there’s a lot to do before you can start thinking about design, development, and deployment. Even then,...
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