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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Localization Insights October 16 , 2023 | 7 min

The Biggest Barriers for Startups Entering the American Market

 For many international startups, the American market is typically the natural first choice for expansion. Not only is the US the largest economy in the world, the country also represents the largest... Read More arrow-right
Localization Insights October 16 , 2023 | 10 min

Subtitles or Dubbing: Which Is a Better Choice for Your Video Content?

Karen Ford Nowadays, it’s easier than ever to access international film and television. Streaming platforms have brought binge-worthy shows and movies into living rooms across the world. This roaring appetite for foreign language media...
Localization Insights October 16 , 2023 | 9 min

Eight Reasons Why Foreign Companies Fail in China 

Ann Chen With the largest population in the world and a booming spending power, it’s clear why China is a tempting market for any company. China's middle class expanded from 3.1% of the population...
Localization Insights October 9 , 2023 | 7 min

Recession Proof Your Localization Strategy & Execution

Corinne Sharabi If you’re a localization manager right now, you’re probably being asked to do a lot with very little. The current state of the markets has led to mass layoffs and budget cuts....
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Localization Insights October 2 , 2023 | 5 min

Breaking Barriers: How Chinese Companies Overcome Challenges When Going Global

Ishay Givon The need for localization runs deep, often becoming relevant when you least expect it. Even the process of globalization itself takes on local flavors and is shaped by a company’s home culture....
Localization Insights October 2 , 2023 | 9 min

How to Make Your Podcasts and Videos More Accessible

Matt Strach Online video content and podcasting have revolutionized the media and entertainment industry. In 2021, there were an estimated 850,000 active podcasts. As of 2022, the total number of podcasts stands at almost...
Localization Insights September 25 , 2023 | 10 min

Exploring Fashion Industry Localization

Corinne Sharabi If your beauty brand aspires to gain visibility on the global stage, embracing the localization strategy is an imperative factor for achieving success in this endeavor. Now, if the concept of localization...
Localization Insights September 18 , 2023 | 9 min

Shopify Store Localization: The Complete Guide

Corinne Sharabi Once a retailer has an online presence, it should, in theory, be able to reach a global audience. But there are still plenty of hurdles, starting with language barriers and cultural differences....
Localization Insights September 18 , 2023 | 7 min

Netflix's 9 Step Localization Strategy for International Streaming Success

Mike Hayhurst With the explosion of streaming content services in recent years, new movies and TV series can be premiered and viewed in multiple countries at the same time. For example, Netflix has over...
Localization Insights September 18 , 2023 | 6 min

5 Expert Tips For Your Next Video Game Voice Over Project

Matt Strach A lot of work goes on behind the scenes to make video and mobile games feel local, and you might not know where to start. One of the most important aspects of...
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