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Localization Insights

gamer

June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.

Localization Insights

gaming localization covid

May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...

Localization Leaders

Debora Cohen localization leader appsflyer

May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...

The top eCommerce Marketing Strategy to Improve Your Store's Profitability

Localization Insights August 15 , 2023 | 8 min

The Top eCommerce Marketing Strategy to Improve Your Store's Profitability

Attracting customers to your online store can be tricky business - but it doesn’t have to be. And, it doesn’t necessarily require spending a ton on eCommerce marketing either. Read More

Localization Insights

localization glossary

August 14 , 2023 | 7 min

What Localization Terms Do You Need to Know? A Basic Glossary

Guy Kaimowitz Localization is much more than run-of-the-mill translation. It is a process of adapting a product, application, or document-related content to meet linguistic, cultural, and any other target market requirement. The purpose of...

Localization Insights

August 12 , 2023 | 4 min

‘Barbie’ Gains Global Success with Localized Marketing Campaigns

Corinne Sharabi Since its record-breaking opening weekend at the US box offices, the world hasn’t stopped talking about Greta Gerwig’s latest film, Barbie. It makes sense, considering the film’s estimated $150 million marketing budget....

Localization Insights

Ai Translation vs Human Translation

August 11 , 2023 | 7 min

AI Translation vs. Human Translation: Pros and Cons

Fouad Habash Artificial intelligence has revolutionized machine translation in recent years. However, no matter how advanced the technology has become, this software has a long way to go before it can truly compete with...

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Localization Insights

August 10 , 2023 | 15 min

Growing Your Podcast: 17+ Techniques for Global Reach and Success

Corinne Sharabi Downloadable podcasts have been around since 2005. However, it’s only fairly recently that podcasts have become a global phenomenon. As of 2023, there are an estimated 5 million active podcasts, with more...

Localization Insights

July 28 , 2023 | 6 min

Top 10 Video Games with Localization

Ishay Givon The international gaming industry is huge, with consumers from vastly diverse cultures enjoying many of the same games. According to a study released in March 2022, nearly 3.1 billion people were playing...

Localization Insights

July 28 , 2023 | 7 min

What is Data Enrichment?

Keren Fornis What is data enrichment? Simply put, it's the process of integrating new datasets and updated information into an existing database. The main aim of the enrichment process is to ensure high levels...

Localization Insights

July 21 , 2023 | 7 min

Social Media Localization: What You Need to Know

Corinne Sharabi If you’re a brand looking to go global, you’ll need to prioritize social media localization. In 2023, an estimated 4.9 billion people are using at least one social media platform. These local...

Localization Insights

common mistakes when building a multilingual website

July 19 , 2023 | 8 min

Multilingual Website Best Practices and Mistakes to Avoid

Eilon Gueler A website is the most effective tool for reaching global customers. It’s cheap and easy to access from any part of the world. That said, a website targeting a global market doesn’t...

Localization Insights

ways to translate website

July 19 , 2023 | 6 min

Business Website Translation: 6 Ways It Can Help You Thrive

Shira Pik-Nathan In today's global world, it's important for businesses to think beyond their own borders in order to be successful and stand out amongst the competition. For your company to grow and expand...

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