Marketing in Different Languages

Liraz Postan

January 29 , 2020 · 3 min

Businesses can expand to new markets when they translate their marketing materials into new languages.

Communication technologies, including the Internet, are allowing businesses to sell products and services to an international market. Even small business owners who were once limited to selling within their own local community can now obtain customers from all around the world. These new opportunities are rewarding for businesses as they can increase their income and also find customers who are passionately interested in niche concepts.

Selling to an international market can however be daunting for many business owners, because they need to adapt their strategies to new cultures and also new languages. A business owner who only speaks one language may feel overwhelmed about the translation of their marketing materials into new languages that they cannot read or understand themselves. Fortunately though, experienced and affordable translators are highly accessible for anyone in business and can be a huge asset throughout the process of communicating to new markets and boosting overall sales.

Why Should I Market In Different Languages?

Many businesses can benefit from marketing translation in different languages. This is one of the most efficient ways to gain new customers and or introduce new products and services. Tourism is an obvious industry that targets foreign customers, but it is not limited to hotels and tour operators. Businesses such as function venues, restaurants, wedding services and beauty salons can all be promoted to consumers who speak other languages and who are visiting a country for a holiday or business event.

Even though a potential customer may understand your local language enough to comprehend your website and brochures, they may feel more comfortable reading the information in their home language. The effort you make to communicate in a consumer’s own language may enhance the trust they have for your business, and allow them to fully understand your products and services. Your communication can help them decide to purchase with confidence and even refer your business on to their family and friends.

Choosing To Translate Marketing Material

The Internet not only makes selling to foreign markets accessible, but quality translators can also be found for quick turnarounds and affordable rates. Gone are the days when only big businesses and government departments could afford translation. Today, small businesses and sole traders can easily reach out to have their website, social media posts or brochures and flyers translated into languages from all around the world.

Website translations are highly desirable because analytics can be easily used to determine how many new visitors are finding your business from other countries. Your SEO may also be improved, as your competitors may not be communicating in other languages. Your business could easily find itself at the top of Google with foreign keywords, and attracting new customer enquiries within a short space of time.

Successful marketing strategies recognise that the world is rapidly changing, and constantly offering new and different opportunities. Translating may appear to be an innovative step however, it is starting to become an essential and commonplace practice for many people in business.