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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Podcasts & Videos October 2 , 2023 | 1 min

Talking TMS with Khrystyna from Crowdin

 At BLEND, we understand the critical role that a Translation Management System (TMS) plays in the localization journey. For businesses seeking to expand their reach and engage with diverse audiences, a TMS... Read More arrow-right
Everything Translation October 2 , 2023 | 5 min

Quality Assessment of Translations

Liraz Postan There are three steps involved in the translation process: translation, editing, and proofreading. Generally, there are three steps involved in the translation process, and these are translation, editing, and proofreading processes. We say generally...
Localization Insights October 2 , 2023 | 5 min

Breaking Barriers: How Chinese Companies Overcome Challenges When Going Global

Ishay Givon The need for localization runs deep, often becoming relevant when you least expect it. Even the process of globalization itself takes on local flavors and is shaped by a company’s home culture....
Localization Insights October 2 , 2023 | 9 min

How to Make Your Podcasts and Videos More Accessible

Matt Strach Online video content and podcasting have revolutionized the media and entertainment industry. In 2021, there were an estimated 850,000 active podcasts. As of 2022, the total number of podcasts stands at almost...
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Everything Translation September 26 , 2023 | 9 min

Marketing and Advertising Translation Techniques for International Companies

Corinne Sharabi Adverts come in many forms: from TV, movie, and radio to newspaper, magazine, website, and social media advertisements. If your brand or company is looking to expand internationally then you definitely need...
Localization Insights September 25 , 2023 | 10 min

Exploring Fashion Industry Localization

Corinne Sharabi If your beauty brand aspires to gain visibility on the global stage, embracing the localization strategy is an imperative factor for achieving success in this endeavor. Now, if the concept of localization...
Localization Insights September 18 , 2023 | 4 min

Beyond January 1st: New Year Celebrations Around the World

Corinne Sharabi The concept of celebrating the New Year is a universal one, but the timing and customs associated with it vary greatly from culture to culture. While January 1st marks the beginning of...
Localization Insights September 18 , 2023 | 9 min

Shopify Store Localization: The Complete Guide

Corinne Sharabi Once a retailer has an online presence, it should, in theory, be able to reach a global audience. But there are still plenty of hurdles, starting with language barriers and cultural differences....
Localization Insights September 18 , 2023 | 7 min

Netflix's 9 Step Localization Strategy for International Streaming Success

Mike Hayhurst With the explosion of streaming content services in recent years, new movies and TV series can be premiered and viewed in multiple countries at the same time. For example, Netflix has over...
Localization Insights September 18 , 2023 | 6 min

5 Expert Tips For Your Next Video Game Voice Over Project

Matt Strach A lot of work goes on behind the scenes to make video and mobile games feel local, and you might not know where to start. One of the most important aspects of...
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