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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Localization Insights September 11 , 2023 | 12 min

Skyrocket Your Global App Downloads: 27 Expert Tips To Increase App Reach

 The app development process is far from simple. Once you’ve nailed down a great idea, there’s a lot to do before you can start thinking about design, development, and deployment. Even then,... Read More arrow-right
Everything Translation September 11 , 2023 | 7 min

How is Artificial Intelligence Changing the Translation Services Industry?

Fouad Habash Artificial intelligence is rapidly changing the world as we know it. One area where artificial intelligence is becoming increasingly important is the translation services industry. Translation tools and software are now more...
Everything Translation September 11 , 2023 | 7 min

How to Create a Successful Global Marketing Campaign

Laura Kloot It’s a small world after all. Yes, really! And it’s all thanks to the internet. In the past, the global market was the exclusive domain of multinational corporations with big bucks behind...
Everything Translation September 11 , 2023 | 10 min

Localization Vs. Translation: Key Differences

Shira Pik-Nathan Though their end goal is essentially the same - to transform content to another language - translation and localization have a few key differences that set them apart. Also, while translation has...
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Localization Insights Communications Across the Globe September 11 , 2023 | 6 min

How Language Services Providers Help Businesses Reach Global Markets

Atara Braun Not very long ago, the idea of translating an online presence into multiple languages felt daunting. How could it be done? The cost, the time…it all felt prohibitive. Fast forward to today...
Everything Translation September 5 , 2023 | 5 min

The Three Stages of the Translation Process

Liraz Postan Let’s have a closer look at the three main stages of the translation process, and why each stage is so important. Most translation clients, when first contacting a translation agency or independent...
Localization Insights September 5 , 2023 | 7 min

Lessons In Localization and Global Expansion: Monday.com Case Study

Shira Pik-Nathan Work operating system monday.com has grown from a small, Tel Aviv-based startup to a global success story. What role has localization played in their transformation? In 2019, monday.com officially became a tech...
Everything Translation September 5 , 2023 | 5 min

What is Automatic Translation? Is it Right for Your Localization Projects?

Corinne Sharabi Robots replacing humans is a hot topic these days, and translation was one of the forerunners in this machine versus human contest. The aim of any automation is to save time by...
Localization Insights voice localization marketing September 5 , 2023 | 6 min

Enhance Your Multilingual Marketing Strategy With Voice Localization

Sarah Evans Crafting a comprehensive marketing strategy in a domestic market and your native language is one thing, but as international reach and demand grows, more marketers than ever will be challenged with “local...
Everything Translation why your company needs a translation style guide and glossary September 5 , 2023 | 8 min

Why Your Company Needs a Translation Style Guide & Glossary

Ira Kay If you’re new to or less familiar with the localization industry, it may come as a surprise to learn that a “correct” translation is far more subjective than you think. Five professional...
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