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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Localization Insights August 22 , 2023 | 8 min

What is eLearning Localization and Why Does it Matter? 

 The 21st century has seen a vast shift in the way people communicate globally, which was further accelerated by COVID. Virtual, on-demand training videos, modules, and slideware have become even more important... Read More arrow-right
Everything Translation best practices for translating legal documents August 21 , 2023 | 6 min

Best Practices for Translating Legal Documents

Ira Kay When it comes to translating legal documents, there’s more to it than simply taking a document from one source language into another. Legal documents such as contracts, corporate or government proposals, birth...
Localization Insights August 21 , 2023 | 10 min

A Beginner's Guide to Performing Localization Quality Assurance 

Matt Strach Investing in content localization is an essential part of expanding beyond home markets. But how can you understand whether localization efforts have been successful, and how to improve localization campaigns in the...
Localization Insights gendered language August 21 , 2023 | 5 min

Gendered Language Explained

Avital Abramzon Gendered language consists of words and phrases that ascribe gender-based attributes or feature an inclination to one sex. While some languages are notable for gendering nouns or even objects, others are grammatically...
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Everything Translation literal translation August 18 , 2023 | 3 min

Literal Translation vs. Conveying the Sense of the Text

Liraz Postan Also called as direct translation which is found in everyday usage, literal translation means to render the text from one form the first language to another.
Localization Insights August 17 , 2023 | 10 min

How to Localize Your Website: 13 Key Steps for Smooth Implementation 

Fouad Habash Localization is a must for any brand looking to connect with global consumers. It’s a far more involved process than simple translation. As well as adapting the core message from one language...
Localization Insights ecommerce localization guide August 15 , 2023 | 4 min

eCommerce Localization: Download The Complete Guide

Shira Pik-Nathan After steadily growing over the last 20 or so years, eCommerce experienced a major boom with the onset of the Covid-19 pandemic. With more users shopping online from the safety of their...
Localization Insights The top eCommerce Marketing Strategy to Improve Your Store's Profitability August 15 , 2023 | 8 min

The Top eCommerce Marketing Strategy to Improve Your Store's Profitability

Benjamin Shabat (BeProfit) Attracting customers to your online store can be tricky business - but it doesn’t have to be. And, it doesn’t necessarily require spending a ton on eCommerce marketing either.
Localization Insights localization glossary August 14 , 2023 | 7 min

What Localization Terms Do You Need to Know? A Basic Glossary

Guy Kaimowitz Localization is much more than run-of-the-mill translation. It is a process of adapting a product, application, or document-related content to meet linguistic, cultural, and any other target market requirement. The purpose of...
Localization Insights August 12 , 2023 | 4 min

‘Barbie’ Gains Global Success with Localized Marketing Campaigns 

Corinne Sharabi Since its record-breaking opening weekend at the US box offices, the world hasn’t stopped talking about Greta Gerwig’s latest film, Barbie. It makes sense, considering the film’s estimated $150 million marketing budget....
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