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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
literal translation Everything Translation August 18 , 2023 | 3 min

Literal Translation vs. Conveying the Sense of the Text

 Also called as direct translation which is found in everyday usage, literal translation means to render the text from one form the first language to another. Read More arrow-right
Localization Insights August 17 , 2023 | 10 min

How to Localize Your Website: 13 Key Steps for Smooth Implementation 

Fouad Habash Localization is a must for any brand looking to connect with global consumers. It’s a far more involved process than simple translation. As well as adapting the core message from one language...
Localization Insights ecommerce localization guide August 15 , 2023 | 4 min

eCommerce Localization: Download The Complete Guide

Shira Pik-Nathan After steadily growing over the last 20 or so years, eCommerce experienced a major boom with the onset of the Covid-19 pandemic. With more users shopping online from the safety of their...
Localization Insights The top eCommerce Marketing Strategy to Improve Your Store's Profitability August 15 , 2023 | 8 min

The Top eCommerce Marketing Strategy to Improve Your Store's Profitability

Benjamin Shabat (BeProfit) Attracting customers to your online store can be tricky business - but it doesn’t have to be. And, it doesn’t necessarily require spending a ton on eCommerce marketing either.
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Localization Insights localization glossary August 14 , 2023 | 7 min

What Localization Terms Do You Need to Know? A Basic Glossary

Guy Kaimowitz Localization is much more than run-of-the-mill translation. It is a process of adapting a product, application, or document-related content to meet linguistic, cultural, and any other target market requirement. The purpose of...
Localization Insights August 12 , 2023 | 4 min

‘Barbie’ Gains Global Success with Localized Marketing Campaigns 

Corinne Sharabi Since its record-breaking opening weekend at the US box offices, the world hasn’t stopped talking about Greta Gerwig’s latest film, Barbie. It makes sense, considering the film’s estimated $150 million marketing budget....
Localization Insights Ai Translation vs Human Translation August 11 , 2023 | 7 min

AI Translation vs. Human Translation: Pros and Cons

Fouad Habash Artificial intelligence has revolutionized machine translation in recent years. However, no matter how advanced the technology has become, this software has a long way to go before it can truly compete with...
Everything Translation output of translators on per day words translated basis August 11 , 2023 | 3 min

What’s the Average Output in Words-Per-Day for a Translator?

Liraz Postan The question is: For a translator who’s not using CAT tools, what’s the average output in terms of translated words per day?
Everything Translation Qualities of a Legal Translator August 11 , 2023 | 3 min

Qualities of a Legal Translator

Liraz Postan Legal translation covers all human translation projects involving the legal field
Localization Insights August 10 , 2023 | 15 min

Growing Your Podcast: 17+ Techniques for Global Reach and Success

Corinne Sharabi Downloadable podcasts have been around since 2005. However, it’s only fairly recently that podcasts have become a global phenomenon. As of 2023, there are an estimated 5 million active podcasts, with more...
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