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Localization Insights

gamer

June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.

Localization Insights

gaming localization covid

May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...

Localization Leaders

Debora Cohen localization leader appsflyer

May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...

Localization Insights July 28 , 2023 | 6 min

Top 10 Video Games with Localization

The international gaming industry is huge, with consumers from vastly diverse cultures enjoying many of the same games. According to a study released in March 2022, nearly 3.1 billion people were playing... Read More

Everything Translation

July 28 , 2023 | 3 min

Translation and Neologisms

Liraz Postan A ‘neologism’ is the name for a newly coined expression, term, word, or phrase. However, when it comes to the translation of neologisms from one language to another, it can present both...

Everything Translation

July 28 , 2023 | 3 min

The Concept of Connotation

Liraz Postan Connotation in text can be very difficult to translate with 100% accuracy, because of the level of interpretation involved.

Everything Translation

July 28 , 2023 | 2 min

What Is TEP? And What Does It Mean When Referring to Translations?

Liraz Postan TEP is the translation basis by which most translation agencies operate.

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Localization Insights

July 28 , 2023 | 7 min

What is Data Enrichment?

Keren Fornis What is data enrichment? Simply put, it's the process of integrating new datasets and updated information into an existing database. The main aim of the enrichment process is to ensure high levels...

Everything Translation

July 28 , 2023 | 5 min

Stop Making These Top Ten Localization Mistakes

Corinne Sharabi To ensure your brand's global reputation, you’ll want to steer clear of these common localization mistakes.

Everything Translation

July 27 , 2023 | 4 min

The Linguistic Approach to Translation

Liraz Postan Languages are mirrors into different countries, cultures and communities - and translation is the bridge that brings these distinct entities together through an ability to understand one another.

Everything Translation

July 27 , 2023 | 3 min

Is It Simple or Difficult to Translate Recipes?

Liraz Postan The translation of recipes and cookbooks is absolutely not as easy as it might seem at first blush.

Everything Translation

July 25 , 2023 | 4 min

The Difference Between Translator And Interpreter

Liraz Postan Many potential clients contact interpreters saying they’re looking for a translator, when in fact they’re actually looking for an interpreter.

Everything Translation

July 25 , 2023 | 3 min

Clipping and Word Formation

Liraz Postan Language changes and evolves both subtly and quite obviously; one of the more obvious ways is through clipping, where shorter words are cut out of longer words.

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