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Localization Insights

gamer

June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.

Localization Insights

gaming localization covid

May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...

Localization Leaders

Debora Cohen localization leader appsflyer

May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...

Localization Insights July 19 , 2023 | 7 min

Should You Switch to Continuous Localization for Your Business?

Continuous localization bridges the gap between localization and development. It integrates the localization process into agile development, allowing for localized products to be delivered simultaneously with each new feature release. Read More

Localization Insights

July 18 , 2023 | 10 min

UI Localization Best Practices: Improve User Experience

Fouad Habash Software localization is a complex process. Along with accurate translations, a software localization project involves dozens of other processes that adapt the user interface for a global audience. It requires adapting to...

Localization Insights

July 16 , 2023 | 11 min

Unlocking Global Success: Decoding Localization in Marketing

Rotem Leibovitz-Maman If you want your business to compete on the world stage, you need to be thinking about localized marketing campaigns. In a digital age, international expansion is no longer the preserve of...

Everything Translation

June 28 , 2023 | 7 min

Best Website Localization Services in 2024

Eilon Gueler Creating a website is straightforward enough, but if you want to tap into international markets, you'll need a robust site localization strategy. However, the website localization process isn't as simple as translating...

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Localization Insights

June 26 , 2023 | 6 min

Mastering Time Zones: Essential Tips for Global Team Collaboration

Corinne Sharabi The rise of the global consumer economy has allowed businesses to expand their teams across the globe. Since the Coronavirus pandemic in 2020, remote work has become more common than ever before, and...

CX, Voice & IVR

June 22 , 2023 | 4 min

CX Series: Sounding Off on Voices for IVR & Contact Centers

Karen Ford While Web, chat, SMS, and social media have joined the front lines as essential communication channels of the customer experience, two-thirds of consumers still call companies when they're ready to buy or...

Localization Leaders

June 14 , 2023 | 12 min

Localization Leaders: Meet Wix’s Julia Bocharov

Corinne Sharabi This month, we sat down with Julia Bocharov, Head of Knowledge Base Localization at Wix. Wix is the leading cloud-based development platform that helps people build their business online. Wix’s Help Center...

Everything Translation

June 12 , 2023 | 7 min

AI Content Optimization: Revolutionizing Digital Performance

Fouad Habash Content creation is a huge business. By the end of 2022, the market for it was valued at over $13 billion. However, producing content that is optimized to rank highly in search...

Localization Insights

June 5 , 2023 | 8 min

App Localization: What It Is & The Best Localization Apps

Corinne Sharabi Localizing websites is all well and good, but if you're serious about international expansion, you'll need to start thinking seriously about app localization. More than 86% of the global population uses a...

Localization Leaders

May 21 , 2023 | 8 min

Localization Leaders: Meet Spotify’s Mercedes Krimme

Corinne Sharabi This month, we sat down with Mercedes Krimme, Product Localization Manager at Spotify. Spotify is a digital music, podcast, and video streaming service that gives users access to content from creators all...

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