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Popular Posts

Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Localization Leaders June 14 , 2023 | 12 min

Localization Leaders: Meet Wix’s Julia Bocharov

 This month, we sat down with Julia Bocharov, Head of Knowledge Base Localization at Wix. Wix is the leading cloud-based development platform that helps people build their business online. Wix’s Help Center... Read More arrow-right
Everything Translation June 12 , 2023 | 7 min

AI Content Optimization: Revolutionizing Digital Performance

Fouad Habash Content creation is a huge business. By the end of 2022, the market for it was valued at over $13 billion. However, producing content that is optimized to rank highly in search...
Localization Insights June 5 , 2023 | 8 min

App Localization: What It Is & The Best Localization Apps

Corinne Sharabi Localizing websites is all well and good, but if you're serious about international expansion, you'll need to start thinking seriously about app localization. More than 86% of the global population uses a...
Localization Leaders May 21 , 2023 | 8 min

Localization Leaders: Meet Spotify’s Mercedes Krimme

Corinne Sharabi This month, we sat down with Mercedes Krimme, Product Localization Manager at Spotify. Spotify is a digital music, podcast, and video streaming service that gives users access to content from creators all...
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Localization Insights May 17 , 2023 | 6 min

The Complete Guide to Voice-Over Localization

Matt Strach Many businesses are now using localization services to extend their reach into new territories. Rather than create brand-new content for each target market, the same core content can be repurposed with localized...
Everything Translation May 15 , 2023 | 7 min

AI Translation: The Future of Language Learning

Corinne Sharabi The language barrier is no longer the hurdle that it once was. In fact, AI translations are making it easier than ever before for people to connect and communicate across the globe....
Podcasts & Videos May 10 , 2023 | 1 min

Podcast: Creating Locally-Authentic Travel Itineraries

Corinne Sharabi Our guest this episode is Hristina Racheva, Head of Localization at Skyscanner. In this podcast, Hristina shares her experiences from years in the translation industry, currently for an international travel booking firm.
Localization Leaders May 1 , 2023 | 7 min

Localization Leaders: Meet Pleo’s Diana Georgieva

Corinne Sharabi This month, we sat down with Diana Georgieva, Senior Content Localization Manager at Pleo. Pleo is a centralized business spending solution for forward-thinking teams, and is currently available in 11 languages in...
Localization Insights April 27 , 2023 | 5 min

10 Things You MUST Consider to Make it in the European Market in 2023

Ira Kay For North American businesses looking to expand into international territories, the European market of today is a lucrative prospect. Whether your business has outgrown the domestic market or you simply wish to...
Everything Translation April 19 , 2023 | 10 min

Machine Translation Software: 6 of the Best Translator Tools for 2023

Fouad Habash The internet age and globalization have brought us closer together than ever before. However, language barriers still exist and can be a challenging hump for businesses to overcome. Thankfully, machine learning translation...
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