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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Stranger Things subtitles meme Localization Insights July 26 , 2022 | 2 min

How Stranger Things' Subtitles Went Viral

 The use of words like "squelch" and "wetly" in the subtitles of Netflix's Stranger Things season 4 has caught the attention of viewers around the world – and rightly so. According to... Read More arrow-right
Everything Translation Tips for French translations July 14 , 2022 | 5 min

Translating to French? Avoid These Common Mistakes

Olivia Issembert French is one of the most widely spoken languages around the world, with 276 million speakers worldwide. It has the second highest number of native speakers in Europe, and it is the...
Localization Insights voice localization webinar June 20 , 2022 | 6 min

Webinar: Localizing Your Voice-over for a Global Audience

Matt Strach Localizing text will always be essential, but our digital world demands that brands make authentic connections with voice and video as well. In this webinar, you'll learn the ins-and-outs of voice localization...
Localization Leaders Valeria Balitsky Fiverr Localization May 26 , 2022 | 6 min

Localization Leaders: Meet Fiverr's Valeria Balitsky

Corinne Sharabi This month, we sat down with Valeria Balitsky, Head of Localization at Fiverr. Fiverr is an online marketplace that provides talents all over the world with a place to offer and share...
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Localization Insights April 18 , 2022 | 9 min

A Step-by-Step Guide to Creating a Successful Localization Strategy

Matt Strach Successful localization of content ensures that it is relevant to your target audience, creating trust, engagement, and ultimately business success. Get it wrong and you disengage or, worse, offend your potential market....
Localization Insights April 12 , 2022 | 6 min

Localizing for the Brazilian Market

Matt Strach With its huge size and population of over 200 million people, Brazil is one of Latin America's strongest economies. In fact, at the end of 2021, it had the largest market size...
Everything Translation Brazilian Portuguese Vs. European Portuguese April 12 , 2022 | 7 min

Brazilian Portuguese Vs. European Portuguese Translation: What's the Difference?

Avital Abramzon Portuguese is one of the most widely spoken and fastest-growing languages in the world.
Localization Insights March 22 , 2022 | 5 min

Top Localization Professionals Tell All

Matt Strach We surveyed localization professionals working in some exciting companies that have seen the benefits of localization and have become advocates for using localization to improve their reach, increase sales, and give their...
Localization Leaders petra petrusic localization leader lelo February 14 , 2022 | 5 min

Localization Leaders: Meet LELO's Petra Petrušić

Shira Pik-Nathan This month, we spoke with Petra Petrušić, the Translation Project Manager at LELO. LELO is a Stockholm-based luxury pleasure brand that leads the market in design, technology, reputation, and innovation.
Localization Insights valentine's ads January 31 , 2022 | 4 min

How Valentine’s Day is Celebrated Around the World

Shira Pik-Nathan Usually celebrated on February 14, Valentine's Day is all about love, and flowers, cards, and gifts are often shared. The exact origins of this spring festival are lost in the mists of...
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