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Localization Insights

gamer

June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.

Localization Insights

gaming localization covid

May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...

Localization Leaders

Debora Cohen localization leader appsflyer

May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...

BLEND podcast localizing pleasure products LELO

Podcasts & Videos November 1 , 2022 | 1 min

Podcast: How to Localize Luxury Pleasure Products (and Have Fun Doing It)

In episode 2 of the BLEND podcast show, we are joined by Petra Petrušić, Localization program manager at LELO, a luxury pleasure brand. We discuss the challenges of localizing LELO's special products... Read More

Podcasts & Videos

BLEND podcast gendered language

October 23 , 2022 | 1 min

Podcast: Gendered Language and How Language History Affects Our Daily Lives

Roni Levin In our first episode of the BLEND Podcast Show, we host Linguists Daniel Midgley and Hedvig Skirgård, founders and hosts of "Because Language," a podcast about linguistics, the science of language. Together...

Localization Insights

best localization podcasts

October 3 , 2022 | 2 min

Best Localization Podcasts for Global Businesses

Corinne Sharabi With over 387.4 million global podcast listeners and counting in 2022, there’s no question that podcast popularity is growing each year. And for good reason! Podcasts are a hands-free and fun way...

Localization Insights

what to consider before you hire a voice-over service

September 26 , 2022 | 5 min

10 Things to Consider Before You Hire a Voice-over Service

Matt Strach A voice-over is a narration by an unseen voice talent, used for diverse multimedia and voice-enabled applications like videos, virtual assistants, websites, and more. Voice-overs can be used to introduce or fully-narrate...

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Everything Translation

fictional language game of thrones house of the dragon

August 18 , 2022 | 3 min

Fictional Language Creation in "Game of Thrones"

Corinne Sharabi With the premiere of the long-awaited "Game of Thrones" prequel, "House of the Dragon," coming this Sunday, August 21, we realized it was time to brush up on our GOT languages before...

Localization Insights

Stranger Things subtitles meme

July 26 , 2022 | 2 min

How Stranger Things' Subtitles Went Viral

Corinne Sharabi The use of words like "squelch" and "wetly" in the subtitles of Netflix's Stranger Things season 4 has caught the attention of viewers around the world – and rightly so. According to...

Everything Translation

Tips for French translations

July 14 , 2022 | 5 min

Translating to French? Avoid These Common Mistakes

Olivia Issembert French is one of the most widely spoken languages around the world, with 276 million speakers worldwide. It has the second highest number of native speakers in Europe, and it is the...

Localization Insights

voice localization webinar

June 20 , 2022 | 6 min

Webinar: Localizing Your Voice-over for a Global Audience

Matt Strach Localizing text will always be essential, but our digital world demands that brands make authentic connections with voice and video as well. In this webinar, you'll learn the ins-and-outs of voice localization...

Localization Leaders

Valeria Balitsky Fiverr Localization

May 26 , 2022 | 6 min

Localization Leaders: Meet Fiverr's Valeria Balitsky

Corinne Sharabi This month, we sat down with Valeria Balitsky, Head of Localization at Fiverr. Fiverr is an online marketplace that provides talents all over the world with a place to offer and share...

Localization Insights

April 18 , 2022 | 9 min

A Step-by-Step Guide to Creating a Successful Localization Strategy

Matt Strach Successful localization of content ensures that it is relevant to your target audience, creating trust, engagement, and ultimately business success. Get it wrong and you disengage or, worse, offend your potential market....

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