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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
localization leaders blend helle gabler wix Localization Leaders January 20 , 2022 | 6 min

Localization Leaders: Meet Wix's Helle Gabler

 This month we sat down with Helle Gabler, Head of Product Localization at Wix. Originally from Germany, Helle moved from the art history world into the hi-tech scene in Israel after moving... Read More arrow-right
Localization Insights prepare your business for the chinese new year January 11 , 2022 | 5 min

How to Prepare Your Business for the Chinese New Year

Ann Chen Despite the global trials and tribulations of the last couple of years, China's economy continues to boom. In fact, it reported an 18.3% growth in the first quarter of 2021. While indications...
Everything Translation 7 mistakes to Avoid When Translating eCommerce Websites January 10 , 2022 | 4 min

7 Mistakes to Avoid When Translating eCommerce Websites

Avital Abramzon Translating and localizing your eCommerce website is the key to engaging with international customers and turning browsers into shoppers. When potential customers feel comfortable with a website and can navigate their way...
Localization Insights BLEND year in review 2021 December 23 , 2021 | 3 min

Year in Review at BLEND

Shira Pik-Nathan This year was full of changes, and despite obstacles, not only did BLEND never slow down, we've grown and thrived. We rebranded, closed a Series B funding round, doubled in size, and...
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Localization Insights multilingual podcasts December 20 , 2021 | 4 min

Best Practices for Producing Multilingual Podcasts

Matt Strach The popularity of podcasts has increased exponentially in recent years. They have entered the world of global mainstream media in areas as diverse as business, education, culture, comedy, news, health, and more....
Localization Leaders BLEND localization leaders 2021 December 7 , 2021 | 8 min

Key Insights from Localization Leaders: Roundup

Corinne Sharabi This year, we launched our series of Localization Leader interviews and had the pleasure to speak one-on-one with some of the brightest minds and most influential names in the localization industry. From...
Localization Leaders talia baruch November 9 , 2021 | 11 min

Localization Leaders: Meet Talia Baruch, GlobalSaké Founder & L10n Consultant

Shira Pik-Nathan This month we sat down with Talia Baruch, an independent global-ready growth and localization consultant, Founder of Yewser and GlobalSaké. From working at major LSPs like Lionbridge and Translations.com, to leading international product management at Google,...
Localization Insights ecommerce localization is important November 3 , 2021 | 5 min

COVID Is Here to Stay: The Future of eCommerce Localization

Yair Tal Last month, it was my pleasure to speak at SlatorCon Remote on one of the localization industry’s most trending topics – eCommerce global growth. March 2020 marked a turning point in the history of...
Localization Leaders nataly kelly hubspot localization October 10 , 2021 | 7 min

Localization Leaders: Meet HubSpot's Nataly Kelly

Shira Pik-Nathan This month, we sat down with Nataly Kelly, VP of Localization at Hubspot and author of one of the language industry’s most well-known blogs, Born to be Global. Hubspot, a leading platform...
Localization Leaders bea verdasco localization kayak September 17 , 2021 | 7 min

Localization Leaders: Meet KAYAK's Bea Verdasco

Shira Pik-Nathan Meet Bea Verdasco, Director of Localization at KAYAK, the online tech company that revolutionized the travel industry by introducing metasearch, allowing visitors to search and compare prices for everything related to travel...
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