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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Localization Insights April 12 , 2022 | 6 min

Localizing for the Brazilian Market

 With its huge size and population of over 200 million people, Brazil is one of Latin America's strongest economies. In fact, at the end of 2021, it had the largest market size... Read More arrow-right
Everything Translation Brazilian Portuguese Vs. European Portuguese April 12 , 2022 | 7 min

Brazilian Portuguese Vs. European Portuguese Translation: What's the Difference?

Avital Abramzon Portuguese is one of the most widely spoken and fastest-growing languages in the world.
Localization Insights March 22 , 2022 | 5 min

Top Localization Professionals Tell All

Matt Strach We surveyed localization professionals working in some exciting companies that have seen the benefits of localization and have become advocates for using localization to improve their reach, increase sales, and give their...
Localization Leaders petra petrusic localization leader lelo February 14 , 2022 | 5 min

Localization Leaders: Meet LELO's Petra Petrušić

Shira Pik-Nathan This month, we spoke with Petra Petrušić, the Translation Project Manager at LELO. LELO is a Stockholm-based luxury pleasure brand that leads the market in design, technology, reputation, and innovation.
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Localization Insights valentine's ads January 31 , 2022 | 4 min

How Valentine’s Day is Celebrated Around the World

Shira Pik-Nathan Usually celebrated on February 14, Valentine's Day is all about love, and flowers, cards, and gifts are often shared. The exact origins of this spring festival are lost in the mists of...
Localization Leaders localization leaders blend helle gabler wix January 20 , 2022 | 6 min

Localization Leaders: Meet Wix's Helle Gabler

Shira Pik-Nathan This month we sat down with Helle Gabler, Head of Product Localization at Wix. Originally from Germany, Helle moved from the art history world into the hi-tech scene in Israel after moving...
Localization Insights prepare your business for the chinese new year January 11 , 2022 | 5 min

How to Prepare Your Business for the Chinese New Year

Ann Chen Despite the global trials and tribulations of the last couple of years, China's economy continues to boom. In fact, it reported an 18.3% growth in the first quarter of 2021. While indications...
Everything Translation 7 mistakes to Avoid When Translating eCommerce Websites January 10 , 2022 | 4 min

7 Mistakes to Avoid When Translating eCommerce Websites

Avital Abramzon Translating and localizing your eCommerce website is the key to engaging with international customers and turning browsers into shoppers. When potential customers feel comfortable with a website and can navigate their way...
Localization Insights BLEND year in review 2021 December 23 , 2021 | 3 min

Year in Review at BLEND

Shira Pik-Nathan This year was full of changes, and despite obstacles, not only did BLEND never slow down, we've grown and thrived. We rebranded, closed a Series B funding round, doubled in size, and...
Localization Insights multilingual podcasts December 20 , 2021 | 4 min

Best Practices for Producing Multilingual Podcasts

Matt Strach The popularity of podcasts has increased exponentially in recent years. They have entered the world of global mainstream media in areas as diverse as business, education, culture, comedy, news, health, and more....
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