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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
BLEND localization leaders 2021 Localization Leaders December 7 , 2021 | 8 min

Key Insights from Localization Leaders: Roundup

 This year, we launched our series of Localization Leader interviews and had the pleasure to speak one-on-one with some of the brightest minds and most influential names in the localization industry. From... Read More arrow-right
Localization Leaders talia baruch November 9 , 2021 | 11 min

Localization Leaders: Meet Talia Baruch, GlobalSaké Founder & L10n Consultant

Shira Pik-Nathan This month we sat down with Talia Baruch, an independent global-ready growth and localization consultant, Founder of Yewser and GlobalSaké. From working at major LSPs like Lionbridge and Translations.com, to leading international product management at Google,...
Localization Insights ecommerce localization is important November 3 , 2021 | 5 min

COVID Is Here to Stay: The Future of eCommerce Localization

Yair Tal Last month, it was my pleasure to speak at SlatorCon Remote on one of the localization industry’s most trending topics – eCommerce global growth. March 2020 marked a turning point in the history of...
Localization Leaders nataly kelly hubspot localization October 10 , 2021 | 7 min

Localization Leaders: Meet HubSpot's Nataly Kelly

Shira Pik-Nathan This month, we sat down with Nataly Kelly, VP of Localization at Hubspot and author of one of the language industry’s most well-known blogs, Born to be Global. Hubspot, a leading platform...
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Localization Leaders bea verdasco localization kayak September 17 , 2021 | 7 min

Localization Leaders: Meet KAYAK's Bea Verdasco

Shira Pik-Nathan Meet Bea Verdasco, Director of Localization at KAYAK, the online tech company that revolutionized the travel industry by introducing metasearch, allowing visitors to search and compare prices for everything related to travel...
Localization Leaders watson srivathsan blend localization leaders August 5 , 2021 | 9 min

Localization Leaders: Meet Amazon's Watson Srivathsan

Atara Braun Meet Watson Srivathsan, Product Manager at Amazon AI. We spoke to him about the groundbreaking work he's doing at Amazon to improve their NMT and make it on par with professional human...
Everything Translation how to translate your website with BLEND July 13 , 2021 | 7 min

How to Translate a Website with BLEND

Yaron Kaufman Research says that 40% of online shoppers won’t buy from a website that’s not in their native language. English, the most popular language online, is still used by only 25% of internet...
Localization Leaders Localization Leaders: Rachel Carruthers from Canva July 13 , 2021 | 9 min

Localization Leaders: Meet Rachel Carruthers

Shira Pik-Nathan This month, we sat down with Rachel Carruthers, Head of Internationalization & Localization at Canva, the popular design platform. Learn all about her journey from a paralegal in California to heading a...
Everything Translation BLEND has acquired GM Voices June 15 , 2021 | 6 min

Big news: BLEND has acquired GM Voices!

Yair Tal Atlanta-based GM Voices, founded in 1985, is a global leader in professional voice-over solutions for all voice-enabled technologies, applications, and markets. We couldn’t be happier to welcome the talented GM Voices team...
Localization Leaders June 7 , 2021 | 6 min

Localization Leaders: Meet Renato Beninatto

Atara Braun This month, we spoke with Renato Beninatto, Chairman and Co-Founder of Nimdzi Insights, a market research and international consulting company that provides clients with the insights they need to succeed on a...
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