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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
watson srivathsan blend localization leaders Localization Leaders August 5 , 2021 | 9 min

Localization Leaders: Meet Amazon's Watson Srivathsan

 Meet Watson Srivathsan, Product Manager at Amazon AI. We spoke to him about the groundbreaking work he's doing at Amazon to improve their NMT and make it on par with professional human... Read More arrow-right
Everything Translation how to translate your website with BLEND July 13 , 2021 | 7 min

How to Translate a Website with BLEND

Yaron Kaufman Research says that 40% of online shoppers won’t buy from a website that’s not in their native language. English, the most popular language online, is still used by only 25% of internet...
Localization Leaders Localization Leaders: Rachel Carruthers from Canva July 13 , 2021 | 9 min

Localization Leaders: Meet Rachel Carruthers

Shira Pik-Nathan This month, we sat down with Rachel Carruthers, Head of Internationalization & Localization at Canva, the popular design platform. Learn all about her journey from a paralegal in California to heading a...
Everything Translation BLEND has acquired GM Voices June 15 , 2021 | 6 min

Big news: BLEND has acquired GM Voices!

Yair Tal Atlanta-based GM Voices, founded in 1985, is a global leader in professional voice-over solutions for all voice-enabled technologies, applications, and markets. We couldn’t be happier to welcome the talented GM Voices team...
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Localization Leaders June 7 , 2021 | 6 min

Localization Leaders: Meet Renato Beninatto

Atara Braun This month, we spoke with Renato Beninatto, Chairman and Co-Founder of Nimdzi Insights, a market research and international consulting company that provides clients with the insights they need to succeed on a...
Everything Translation June 7 , 2021 | 4 min

Introducing BLEND Multilingual Helpdesk for Zendesk

Yaron Kaufman Connecting with customers everywhere just got a little bit easier. BLEND’s new Multilingual Helpdesk integration allows Zendesk users to provide quick, cost-effective global customer support. Using a combination of machine translation and...
Localization Insights June 7 , 2021 | 7 min

Inside BLEND: How Our Head of Customer Support Runs The Show

Shira Pik-Nathan While BLEND's community of linguists is hard at work helping companies around the globe translate their customer support content, our own support team is working behind the scenes to help our customers...
Localization Insights improving customer centricity June 5 , 2021 | 6 min

3 Ways Companies Can Improve Customer Centricity for Global Customers

Kateryna Ostapenko When you own the corner store, a cheerful greeting and helpful attitude are the fundamentals of customer service. Customer service is no less important for global corporations, but a friendly smile is...
Localization Insights slatorcon remote blend ceo ecommerce panel May 19 , 2021 | 3 min

SlatorCon Remote 2021: Key Takeaways On Globalizing eCommerce

Rotem Leibovitz-Maman Slator is a nexus for the language industry, offering critical conferences and articles for language professionals and their clients. This year, on May 13th, SlatorCon Remote was held, as the name suggests,...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
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