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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Local Insights report Localization Insights December 3 , 2020 | 4 min

New Service: Local Insight Reports

 A sneak peek into the report that’s changing the way localization experts optimize regional performance. Read More arrow-right
Everything Translation App Store Optimization November 17 , 2020 | 4 min

Why Localization is Critical for ASO

Ishay Givon People around the world are spending more and more time on their phones, and apps are becoming more popular as a result. How do you ensure your app can compete in this...
Everything Translation Big Brands Use When Going Global November 9 , 2020 | 4 min

The Top Strategy Big Brands Use When Going Global  

Nir Sabato Taking the leap to bring your brand to the global stage is a big risk, and a lot of work needs to go into making sure it is done successfully. Discover the...
Localization Insights Going Global Multi-Market Expansion October 13 , 2020 | 5 min

Going Global: Multi-Market Expansion Lessons from Airbnb

Shira Pik-Nathan Large businesses that thrive locally often struggle to translate and replicate that success on a global level. From a single air mattress to a global brand, how did Airbnb do it?
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Everything Translation International SEO & translating Keywords October 10 , 2020 | 5 min

Is Translating My Keywords Good Enough for International SEO?

Nir Sabato When you translate to a new language, your SEO research doesn’t carry over. Here's what you need to know about international SEO.
Everything Translation Translation events October 7 , 2020 | 5 min

10 Must-Attend Translation Industry Events in 2020 (& 2021)

Liraz Postan Offering keynote speeches from trailblazers in the field, as well as networking opportunities for industry leaders around the globe, localization conferences and meetings keep our industry cutting- edge and allow businesses to...
Everything Translation LocFromHome - Identify business identity September 22 , 2020 | 3 min

LocFromHome: Identifying BLEND's Business Identity

Atara Braun Getblend's Head of Strategy Nir Sabato took the #LocFromHome audience through a process to help them identify their own unique business identity.
Everything Translation markeeting to a japanese audience August 5 , 2020 | 3 min

Marketing to a Japanese Audience? Take the Subtle Approach

Ann Chen When going global, adaptation to each international market’s needs, norms, and nuances is key. Localization can help with that.
Everything Translation smartest investment August 5 , 2020 | 3 min

Why Localization is This Year's Smartest Investment

Guy Kaimowitz With the potential for tremendous gain, the question should be, why not?
Everything Translation How Global Brands Can Thrive Post Corona July 26 , 2020 | 4 min

How Global Brands Can Thrive Post Corona

Atara Braun As countries focus on their local citizens, is global business going to be an additional casualty of COVID-19?
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