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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
API-driven Translation Workflows Localization Insights March 6 , 2021 | 4 min

BLEND's LocFromHome Talk: API-driven Translation Workflows

 BLEND’s top execs, Daniel Gray and Daniel Itliaander collaborated to deliver an inspiring lecture to their colleagues on the value of integrating API-based localization workflows. They presented at the most recent LocFromHome... Read More arrow-right
Everything Translation how to create a translation brief December 29 , 2020 | 6 min

Creating a Killer Translation Brief: 5 Pro Tips for Success

Shira Pik-Nathan To avoid time-consuming back and forth discussions with your translator and make both of your jobs easier, there’s one simple thing you can do – provide a good translation brief.
Everything Translation Local Insights report December 8 , 2020 | 6 min

Local Insight Report: Regional Insights for Global Expansion

Atara Braun Gaining local insights is crucial for success in new local markets. See some of the regional insights that our newest service has uncovered that could help your brand resonate with audiences in...
Localization Insights Interview with CEO Yair Tal December 6 , 2020 | 1 min

Interview with BLEND CEO Yair Tal: Martech Series Exclusive

Atara Braun
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Everything Translation growth and success at getblend December 5 , 2020 | 4 min

Year in Review: Growth & Success at BLEND

Shira Pik-Nathan While we can confidently say that 2020 was nothing like we expected, it still brought some amazing new accomplishments that BLEND is celebrating as the year comes to a close.
Localization Insights Local Insights report December 3 , 2020 | 4 min

New Service: Local Insight Reports

Yaron Kaufman A sneak peek into the report that’s changing the way localization experts optimize regional performance.
Everything Translation App Store Optimization November 17 , 2020 | 4 min

Why Localization is Critical for ASO

Ishay Givon People around the world are spending more and more time on their phones, and apps are becoming more popular as a result. How do you ensure your app can compete in this...
Everything Translation Big Brands Use When Going Global November 9 , 2020 | 4 min

The Top Strategy Big Brands Use When Going Global  

Nir Sabato Taking the leap to bring your brand to the global stage is a big risk, and a lot of work needs to go into making sure it is done successfully. Discover the...
Localization Insights Going Global Multi-Market Expansion October 13 , 2020 | 5 min

Going Global: Multi-Market Expansion Lessons from Airbnb

Shira Pik-Nathan Large businesses that thrive locally often struggle to translate and replicate that success on a global level. From a single air mattress to a global brand, how did Airbnb do it?
Everything Translation International SEO & translating Keywords October 10 , 2020 | 5 min

Is Translating My Keywords Good Enough for International SEO?

Nir Sabato When you translate to a new language, your SEO research doesn’t carry over. Here's what you need to know about international SEO.
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