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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Localization Insights July 16 , 2024 | 8 min

What is SEO Localization?  

 Looking to secure global search engine traffic? To help with your expansion efforts, you’ll need to familiarize yourself with SEO localization.  In short, SEO localization involves optimizing your website content for different... Read More arrow-right
Localization Leaders July 2 , 2024 | 8 min

Localization Leaders: Meet Glovo’s Stefania Russo

Corinne Sharabi In our latest Localization Leader interview, we had the pleasure of speaking with Stefania Russo, Head of UX Content at Glovo. Glovo is a growing Spain-based delivery app serving customers in 25...
Localization Insights June 26 , 2024 | 8 min

Best Localization Tools in 2024

Corinne Sharabi Looking to broaden your customer base internationally? Before your business becomes the global enterprise of your dreams, you’ll need to find the right localization software and tools to get you there.
Localization Insights June 11 , 2024 | 6 min

Language Localization: The Complete Guide for Global Success

Corinne Sharabi Language localization is not just about speaking in a different tongue; it’s about connecting cultures and expanding your business's global influence. In this comprehensive guide, we'll break down the what, why, and...
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Localization Insights June 10 , 2024 | 7 min

10 Best Practices for Game Localization

Pascal Azócar According to Statista, the video games market was expected to reach revenues of more than $396.2 billion in 2023. By 2027, revenues are expected to soar beyond $533 billion.  
Localization Insights June 4 , 2024 | 7 min

Localization Project Manager's Complete Guide

Corinne Sharabi Localization project managers do much more than simply translate text. They need to understand the nuances of different cultures, including local idioms, legal considerations, and user preferences. This ensures that the localized...
Everything Translation May 21 , 2024 | 9 min

Best WordPress Translation Plugins

Fouad Habash Are you keen to expand your customer base and penetrate new markets? If consumers in any of those markets speak another language, you’ll need to think about translating your website content. Using...
Localization Insights May 21 , 2024 | 7 min

Localization Testing: Best Practices and Benefits

Fouad Habash Planning on introducing a product to a new market? You’ll need to be more ambitious than translating content from one language to another. Along with linguistic differences, different cultures have varying ideologies,...
Everything Translation May 11 , 2024 | 7 min

What’s the Most Efficient Way To Translate a Google Doc?

Corinne Sharabi Looking to translate a document from one language to another quickly? When your linguistic skills leave a lot to be desired, machine translation tools can prove invaluable. If you’re working in Google...
Localization Insights April 25 , 2024 | 9 min

A Complete Guide to Culture Localization

Corinne Sharabi Expanding into foreign markets is one thing, but striking the right note with the natives is a different matter entirely. Translating content from one language to another will only get you so...
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