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Localization Insights

gamer

June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.

Localization Insights

gaming localization covid

May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...

Localization Leaders

Debora Cohen localization leader appsflyer

May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...

Localization Insights September 16 , 2024 | 8 min

Tools and Technologies for Multilingual Customer Support

In the online age, it’s easier than ever for companies to become global enterprises. However, no matter how firmly entrenched you are in a particular market, customer support can make or break... Read More

Localization Insights

September 12 , 2024 | 7 min

The Role of Localization in User Experience (UX) Design

Corinne Sharabi When localizing software and products for a new market, there’s more to consider than standard translation. Every element needs to be carefully tailored to ensure that the end result feels native and...

Localization Insights

August 28 , 2024 | 9 min

Integrating Localization with Agile Development

Fouad Habash The concept of agile development took shape in 2000 when a team of developers decided that current approaches to software development weren’t working. Today, agile development is a staple of software development,...

Localization Insights

localization metrics and KPIs

August 27 , 2024 | 10 min

Localization Metrics and KPIs: Measuring Success

Corinne Sharabi Localization is central to success when expanding into new markets. However, measuring the success of localization itself can be tricky. Struggling to determine the value of localization? Fortunately, focusing on the right...

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Everything Translation

August 15 , 2024 | 10 min

How to Choose the Right Translation Management System (TMS)

Fouad Habash Is your business quickly outgrowing the domestic market? Perhaps you’re focusing on growth potential and want to capitalize on international markets. Whatever your reasons for looking further afield, you’ll need to consider...

Localization Insights

August 15 , 2024 | 10 min

Optimizing Content for Multilingual SEO

Liraz Postan Optimizing your website for SEO is a powerful way to reach new audiences, but when you add localization into the mix, the potential to connect with a global audience multiplies. Whether you're...

Localization Leaders

August 7 , 2024 | 9 min

Localization Leaders: Meet Zendesk’s Ketty Tirrito

Corinne Sharabi In our latest Localization Leader interview, we were joined by Ketty Tirrito, Localization Manager at Zendesk. Zendesk is an award-winning customer service software that serves global businesses in over 28 languages. Join our...

Localization Insights

July 17 , 2024 | 9 min

What is Brand Localization? Definition and Benefits

Corinne Sharabi If you’re looking to resonate with international consumers and make a success of your business in global markets, you’ll need to think seriously about brand localization. The brand localization definition refers to...

Localization Insights

July 17 , 2024 | 6 min

Localization Management Guide

Corinne Sharabi In today’s global marketplace, businesses are no longer confined by geographical boundaries. Companies of all sizes are reaching out to international audiences, offering their products and services to diverse markets. However, expanding...

Localization Insights

July 16 , 2024 | 8 min

What is SEO Localization?

Liraz Postan Looking to secure global search engine traffic? To help with your expansion efforts, you’ll need to familiarize yourself with SEO localization. In short, SEO localization involves optimizing your website content for different...

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