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Localization Insights

gamer

June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.

Localization Insights

gaming localization covid

May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...

Localization Leaders

Debora Cohen localization leader appsflyer

May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...

Localization Insights March 3 , 2024 | 7 min

Localization vs. Internationalization

If you’re thinking about global expansion, you’ll need to think beyond basic translation. Internationalization and localization are two key processes that you’ll need to consider when adapting software for a new market.... Read More

Localization Insights

February 29 , 2024 | 8 min

The Expert Marketer’s Guide to Multi-Market Expansion

Corinne Sharabi One of the biggest challenges that affiliate marketers and website owners face is the over-supply of English language content available online. For the most lucrative affiliate markets - business software, financial products,...

Localization Leaders

February 28 , 2024 | 7 min

Localization Leaders: Meet Cato Networks’ Natascha Riegger

Corinne Sharabi We sat down with Localization Leader Natascha Riegger, Localization Marketing Manager at Cato Networks. Serving businesses in countries all around the world, Cato Networks is a network security company that develops Secure...

Everything Translation

February 26 , 2024 | 5 min

How to Handle Exports and Imports for Multilingual WordPress Sites (The Smart Way)

Fouad Habash In this guide, we'll explain the problems you might face when moving multilingual content and introduce you to a plugin that makes the process a breeze. As a Content Management System, WordPress...

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Localization Insights

February 21 , 2024 | 3 min

Big News: Welcoming Manpower Language Solutions to BLEND!

Yair Tal In line with our continued commitment to removing cross-border barriers for global brands, I am proud to share that BLEND has now acquired Manpower Language Solutions (MLS), Israel’s leading localization provider since...

Localization Insights

February 14 , 2024 | 9 min

Understanding the Power of Product Localization Strategy

Corinne Sharabi Product localization is a key to any brand thinking seriously about global growth. A piece of software, app, or online platform isn’t necessarily universal. It needs to be adapted to accommodate the...

Localization Insights

February 12 , 2024 | 10 min

How Influencers Can Perfect Video Content Localization Strategy

Matt Strach The power of the influencer is undeniable. More brands than ever are turning to influencers to ignite their marketing efforts and target new consumers. Unsurprisingly, influencer marketing is becoming an increasingly lucrative...

Localization Insights

February 7 , 2024 | 6 min

Multilingual Customer Support Chat Functions

Kateryna Ostapenko In an increasingly connected digital world, it’s easier than ever for businesses to start thinking about global expansion. However, international outreach isn’t always straightforward. Adapting content and localizing content for linguistic and...

Localization Insights

February 5 , 2024 | 12 min

How does AI Translation Work + Best AI Translation Tools (2024)

Fouad Habash AI translation goes well beyond standard machine translation which directly translates every word, often leading to serious misunderstandings. Instead, AI tools can understand phrases, tones of voice, complex sentence structures, and even...

Localization Insights

February 1 , 2024 | 8 min

Book and Podcast Recommendations for Localization and Growth Teams in 2024

Corinne Sharabi Looking for books to add to your must-read list for the year? Or interesting podcasts for your daily commute? Look no further! We gathered book and podcast recommendations from our own team...

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