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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Localization Insights February 1 , 2024 | 8 min

Book and Podcast Recommendations for Localization and Growth Teams in 2024

 Looking for books to add to your must-read list for the year? Or interesting podcasts for your daily commute? Look no further! We gathered book and podcast recommendations from our own team... Read More arrow-right
Localization Leaders January 29 , 2024 | 9 min

Localization Leaders: Meet AppsFlyer’s Debora Cohen

Corinne Sharabi We’re kicking off our 2024 edition of our Localization Leaders series with Debora Cohen, AppsFlyer’s Head of Localization. AppsFlyer is a mobile marketing analytics and attribution platform that serves businesses around the...
Localization Insights January 19 , 2024 | 7 min

Discover the Leading Software Localization Services for 2024

Eilon Gueler With the internet and mobile apps now a key part of many people's everyday lives, software localization services have become more important than ever. However, software localization needs to be done right...
Everything Translation January 18 , 2024 | 3 min

Real-time AI Voice Translations – Are They Good Enough?

Corinne Sharabi At their recent Unpacked launch event, Samsung announced it’s new AI-powered Live Translation feature for it’s Galaxy S24 smartphones, allowing users to translate their phone call conversations in real-time in up to...
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Localization Insights AI content tools January 16 , 2024 | 13 min

10 Best AI Tools to Use for Content Creation in 2024

Fouad Habash There’s been a lot of talk about the rise of artificial intelligence over the past couple of years. One area where AI has come into its own is the field of content...
Localization Insights January 16 , 2024 | 1 min

Talking TMS with Lauren from XTM

Corinne Sharabi In our latest episode of Talking TMS, we spoke to XTM's Strategic Partner Manager, Lauren Johnston. XTM Cloud is a cloud-native translation management system that helps teams deliver content localized into multiple...
Localization Insights January 14 , 2024 | 7 min

What are the Benefits of Dubbing YouTube Videos?

Matt Strach If YouTube videos make up a significant slice of your content slate, you’re probably wondering how to increase engagement levels. Keeping on top of trends, channel collaborations, and audience interaction can go...
Localization Insights January 12 , 2024 | 7 min

The 10 Best Website Localization Services & Companies

Eilon Gueler If your online presence can only be viewed in English you're losing out on potential customers. When people can't read a website in their own language or it doesn't feel compatible with...
Localization Insights January 10 , 2024 | 13 min

2023 Localization Hall of Fame: Top Localized Assets of the Year

Corinne Sharabi A collection of the best and most impactful localized assets of the year.​ As 2023 begins, we wanted to first summarize the past year and celebrate the localization industry’s growth before heading...
Localization Insights January 8 , 2024 | 8 min

What is Effective Marketing Transcreation

Corinne Sharabi If you want your global marketing efforts to succeed, you need to understand the difference between transcreation and translation. There will also be a place for traditional translation, but if you lean...
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