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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Localization Insights January 5 , 2024 | 10 min

Translation and Localization Conferences in 2024: The Complete List

 2023 was a great year for translation and localization conferences, with a packed schedule of events that brought the greatest minds in the sector together. While online events have made remote participation... Read More arrow-right
Localization Insights December 29 , 2023 | 10 min

Choosing Wisely: Closed Captioning vs Subtitles 

Matt Strach Are you thinking of closed captioning to your marketing assets or looking to add subtitles to YouTube video content? At first glance, these two things seem pretty interchangeable. However, delve a little...
Localization Insights December 27 , 2023 | 9 min

Elevating Brands Through Multicultural Marketing 

Rotem Leibovitz-Maman For a brand to succeed in a multicultural market, forging genuine connections with consumers is essential. Sadly, many brands are neglecting significant consumer segments that don’t neatly align with their majority audience....
Localization Insights December 20 , 2023 | 3 min

2023 Year in Review: Top Localization Content of the Year

Corinne Sharabi In the ever-expanding landscape of the localization industry, keeping up-to-date is key as new technologies, trends, and applications emerge. Throughout 2023, we shared webinars, eBooks, podcasts, blogs, and social media posts covering...
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Localization Leaders December 20 , 2023 | 7 min

Key Insights from Localization Leaders: 2023 Round-Up 

Corinne Sharabi With each passing year, the localization industry continues to evolve with developments in AI technology and an increasing emphasis on global accessibility. Through our Localization Leaders series, we’re able to capture wisdom...
Localization Leaders December 20 , 2023 | 5 min

Localization Leaders: Meet Payoneer’s Galyna Margolin

Corinne Sharabi For our last Localization Leaders interview of the year, we were joined by Galyna Margolin, Senior Localization Project Manager at Payoneer. Payoneer is a cross-border business payment platform, enabling entrepreneurs, freelancers, and...
Everything Translation December 16 , 2023 | 6 min

Literary Vs. Technical Translations

Liraz Postan A professional translator must also be an excellent writer, due to the fact that it’s their responsibility to ensure that the final translated document is accurate and easy to read.
Localization Insights November 30 , 2023 | 8 min

What is a Transnational Strategy and How Can It Drive Global Expansion? 

Corinne Sharabi There are several strategies available to brands with an eye on global expansion. Transnational strategy is just one of these. While a transnational strategy can accommodate the specific needs of a local...
Everything Translation November 29 , 2023 | 9 min

What is a Translation Management System: Definition, Features, and Benefits 

Fouad Habash A translation management system (TMS) is an indispensable part of the localization and translation process. Sometimes referred to as translation management software, these systems simplify the translation process and make it far...
Localization Leaders November 28 , 2023 | 7 min

Localization Leaders: Meet Subway’s Carrie Fischer

Corinne Sharabi This month, we sat down with Carrie Fischer, Globalization Services Manager at Subway and President of Women in Localization. Subway is an American multinational fast-food restaurant franchise and the largest quick-serve restaurant...
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