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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Localization Insights November 28 , 2023 | 10 min

Discovering the Benefits of International SEO

 Thanks to the internet, we live in an increasingly connected world. For brands, this provides endless scope for expansion. However, penetrating new markets isn’t without its pitfalls. If you want to make... Read More arrow-right
Localization Insights November 28 , 2023 | 10 min

The Ultimate Guide to Navigating International Corporate Culture

Matt Strach Much of our economy is now global in scale. Successful local businesses quickly outgrow their original market and can only move forward on an international scale by reaching out to customers in...
Everything Translation November 27 , 2023 | 9 min

Understanding the Basics: What is Machine Translation? 

Fouad Habash Many businesses are turning to machine translation (MT) tools to speed up time to market and expand into new territories. While the concept of machine-assisted translations has been around for many years,...
Localization Insights November 20 , 2023 | 3 min

2024 Holiday Gift Guide for Global Growth Teams

Corinne Sharabi The holiday season is here, and if you’re looking for the perfect last-minute gift ideas for globalization, international marketing, localization, or growth teams, we’ve got just the gift guide for you. This...
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Localization Insights November 20 , 2023 | 10 min

Importance of Localizing Internal Training for Employees

Corinne Sharabi Globalization has profoundly impacted every aspect of modern business by allowing companies to transcend borders. It has expanded the business landscape and allowed organizations to establish offices in multiple countries and even...
Localization Insights November 16 , 2023 | 1 min

Talking TMS with David from Phrase

Corinne Sharabi In our second episode of Talking TMS, we spoke to Phrase's Enterprise Solutions Architect, David McNamee. Phrase is an enterprise translation tool that fully automates workflows.
Localization Insights October 31 , 2023 | 9 min

Strategies for Collaborating with Local Social Media Influencers

Corinne Sharabi Entering new international markets can be both challenging and rewarding. Spreading a message to your target audience requires well-prepared marketing campaigns across multiple social media platforms, which can be difficult to establish...
Localization Leaders October 23 , 2023 | 6 min

Localization Leaders: Meet AMD’s Nathalie Duran

Corinne Sharabi This month, we sat down with Nathalie Duran, Senior Digital Marketing Specialist at AMD. Advanced Micro Devices, Inc. (AMD) is a global technology company that specializes in manufacturing semiconductor devices used in...
Everything Translation October 17 , 2023 | 4 min

Languages Spoken in Taiwan

Liraz Postan Taiwan is a small country with a lot of interesting aspects to its linguistic profile. Take a look at the linguistic history of the country and which languages are spoke in Taiwan...
Localization Insights October 16 , 2023 | 8 min

Why Voice-Overs are More Relevant Than Ever: 2023 Trend Report 

Matt Strach The voice-over industry has been around for more than a century. Since the first radio broadcast back in 1906, the industry has evolved considerably and voice-over opportunities have never been in short...
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