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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Localization Insights October 16 , 2023 | 7 min

5 Things to Consider Before You Enter the German Market

 As Europe's largest e-commerce market with a population of 84 million people, it’s no question that localizing for the German market is a smart business move. Germany has long been a star... Read More arrow-right
Localization Insights October 16 , 2023 | 5 min

Localization in the Travel Industry: Best Strategies for Global Presence

Michael Piorkowski The travel industry is back and stronger than ever. Just a little over half a year into 2022, a real sense of optimism has returned to the tourism sector. According to the...
Localization Insights October 16 , 2023 | 7 min

The Biggest Barriers for Startups Entering the American Market

Ira Kay For many international startups, the American market is typically the natural first choice for expansion. Not only is the US the largest economy in the world, the country also represents the largest...
Localization Insights October 16 , 2023 | 10 min

Subtitles or Dubbing: Which Is a Better Choice for Your Video Content?

Karen Ford Nowadays, it’s easier than ever to access international film and television. Streaming platforms have brought binge-worthy shows and movies into living rooms across the world. This roaring appetite for foreign language media...
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Localization Insights October 16 , 2023 | 9 min

Eight Reasons Why Foreign Companies Fail in China 

Ann Chen With the largest population in the world and a booming spending power, it’s clear why China is a tempting market for any company. China's middle class expanded from 3.1% of the population...
Everything Translation October 9 , 2023 | 5 min

The Future of the English Language

Liraz Postan The English language can be found worldwide: it’s recognised and taught on every continent, and interestingly, it has a much greater prevalence than that of any other universal language, like French, Latin...
Everything Translation October 9 , 2023 | 10 min

How To Evaluate Translation Quality: 8 Point Checklist

Liraz Postan Due to my experience in the translation industry, I am frequently called upon to review others’ work and to help train other translators in how to evaluate and review an initial translation.
Everything Translation October 9 , 2023 | 5 min

The Basic Theory of Translation

Liraz Postan The main theory of translation has always been to understand the languages and subject involved and transfer the information, but there are two opposing theories on the best way to accomplish this.
Localization Insights October 9 , 2023 | 7 min

Recession Proof Your Localization Strategy & Execution

Corinne Sharabi If you’re a localization manager right now, you’re probably being asked to do a lot with very little. The current state of the markets has led to mass layoffs and budget cuts....
Everything Translation October 2 , 2023 | 6 min

Why Computers Can't Replace Human Translators

Ira Kay Despite being considered a relatively "new and modern" phenomenon, machine translation has existed since the 1950s. Over the years, it has vastly improved, so much so that the translation industry is continuously...
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