Tag: eCommerce Localization

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Localization Insights

gamer

June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.

Localization Insights

gaming localization covid

May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...

Localization Leaders

Debora Cohen localization leader appsflyer

May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...

Localization Insights September 25 , 2024 | 8 min

The Importance of Localization in E-commerce

Localization ensures that every aspect of your business—from product descriptions to marketing campaigns—is tailored to resonate with new audiences. By providing a shopping experience that feels familiar and relevant, you’re more likely... Read More

Localization Insights

August 15 , 2024 | 10 min

Optimizing Content for Multilingual SEO

Liraz Postan Optimizing your website for SEO is a powerful way to reach new audiences, but when you add localization into the mix, the potential to connect with a global audience multiplies. Whether you're...

Everything Translation

April 10 , 2024 | 9 min

Best Shopify Translation Apps

Corinne Sharabi Are you a small business owner with big plans? The rise of eCommerce has made international expansion a realistic prospect for everyone, even for those operating from their home. However, global success...

Localization Insights

September 18 , 2023 | 9 min

Shopify Store Localization: The Complete Guide

Corinne Sharabi Once a retailer has an online presence, it should, in theory, be able to reach a global audience. But there are still plenty of hurdles, starting with language barriers and cultural differences....

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