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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
advertising localization Localization Insights November 29 , 2024 | 7 min

Why Advertising Localization Is Crucial for Global Campaign Success

 If you want to advertise globally, localization is essential. However, advertising localization isn’t as straightforward as word-for-word translation. To succeed as a truly international brand, you need a market-by-market approach that considers... Read More arrow-right
Localization Insights August 15 , 2024 | 10 min

Optimizing Content for Multilingual SEO

Liraz Postan Optimizing your website for SEO is a powerful way to reach new audiences, but when you add localization into the mix, the potential to connect with a global audience multiplies. Whether you're...
Localization Insights February 29 , 2024 | 8 min

The Expert Marketer’s Guide to Multi-Market Expansion

Corinne Sharabi One of the biggest challenges that affiliate marketers and website owners face is the over-supply of English language content available online. For the most lucrative affiliate markets - business software, financial products,...
Localization Insights January 8 , 2024 | 8 min

What is Effective Marketing Transcreation

Corinne Sharabi If you want your global marketing efforts to succeed, you need to understand the difference between transcreation and translation. There will also be a place for traditional translation, but if you lean...
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Localization Insights December 27 , 2023 | 9 min

Elevating Brands Through Multicultural Marketing 

Rotem Leibovitz-Maman For a brand to succeed in a multicultural market, forging genuine connections with consumers is essential. Sadly, many brands are neglecting significant consumer segments that don’t neatly align with their majority audience....
Everything Translation September 26 , 2023 | 9 min

Marketing and Advertising Translation Techniques for International Companies

Corinne Sharabi Adverts come in many forms: from TV, movie, and radio to newspaper, magazine, website, and social media advertisements. If your brand or company is looking to expand internationally then you definitely need...
Localization Insights July 21 , 2023 | 7 min

Social Media Localization: What You Need to Know 

Corinne Sharabi If you’re a brand looking to go global, you’ll need to prioritize social media localization. In 2023, an estimated 4.9 billion people are using at least one social media platform. These local...
Localization Insights July 16 , 2023 | 11 min

Unlocking Global Success: Decoding Localization in Marketing

Rotem Leibovitz-Maman If you want your business to compete on the world stage, you need to be thinking about localized marketing campaigns. In a digital age, international expansion is no longer the preserve of...
Localization Insights April 27 , 2023 | 5 min

10 Things You MUST Consider to Make it in the European Market in 2023

Ira Kay For North American businesses looking to expand into international territories, the European market of today is a lucrative prospect. Whether your business has outgrown the domestic market or you simply wish to...
Podcasts & Videos March 16 , 2023 | 1 min

Webinar: Practical Advice for Global Expansion

Corinne Sharabi Get a set-by-step guide through implementing successful localization and globalization strategies with actionable tips and takeaways from BLEND and Payoneer growth experts.
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