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Tag: Product localization

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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Localization Insights March 3 , 2024 | 7 min

Localization vs. Internationalization

 If you’re thinking about global expansion, you’ll need to think beyond basic translation. Internationalization and localization are two key processes that you’ll need to consider when adapting software for a new market.... Read More arrow-right
Localization Insights February 14 , 2024 | 9 min

Understanding the Power of Product Localization Strategy

Corinne Sharabi Product localization is a key to any brand thinking seriously about global growth. A piece of software, app, or online platform isn’t necessarily universal. It needs to be adapted to accommodate the...
Localization Insights September 11 , 2023 | 12 min

Skyrocket Your Global App Downloads: 27 Expert Tips To Increase App Reach

Corinne Sharabi The app development process is far from simple. Once you’ve nailed down a great idea, there’s a lot to do before you can start thinking about design, development, and deployment. Even then,...
Localization Insights June 5 , 2023 | 8 min

App Localization: What It Is & The Best Localization Apps

Corinne Sharabi Localizing websites is all well and good, but if you're serious about international expansion, you'll need to start thinking seriously about app localization. More than 86% of the global population uses a...
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Localization Leaders May 21 , 2023 | 8 min

Localization Leaders: Meet Spotify’s Mercedes Krimme

Corinne Sharabi This month, we sat down with Mercedes Krimme, Product Localization Manager at Spotify. Spotify is a digital music, podcast, and video streaming service that gives users access to content from creators all...
Localization Insights April 13 , 2023 | 6 min

Localization & Internationalization Strategy for a Successful Multimarket Product Launch

Corinne Sharabi The digital age is truly an international one. The internet overcomes borders, allowing businesses to easily access new markets and expand their operations. Even small to medium-sized businesses can get in on...
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