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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Localization Insights April 24 , 2024 | 4 min

How "Star Wars" Was Localized for International Audiences

 The Star Wars franchise is one of the most popular and influential movie series of all time, and it has captivated audiences around the world since its release in 1977. However, as... Read More arrow-right
Everything Translation January 18 , 2024 | 3 min

Real-time AI Voice Translations – Are They Good Enough?

Corinne Sharabi At their recent Unpacked launch event, Samsung announced it’s new AI-powered Live Translation feature for it’s Galaxy S24 smartphones, allowing users to translate their phone call conversations in real-time in up to...
Localization Insights How OpenAi and ChatGPT Will Impact Localization September 11 , 2023 | 8 min

How Openai and ChatGPT Can Work in Localization & Translation

Corinne Sharabi If you’re in the localization industry, chances are you’ve heard about OpenAI and their ChatGPT. But what is ChatGPT and how will it impact the localization industry? First, let’s talk about what ChatGPT...
Localization Insights August 12 , 2023 | 4 min

‘Barbie’ Gains Global Success with Localized Marketing Campaigns 

Corinne Sharabi Since its record-breaking opening weekend at the US box offices, the world hasn’t stopped talking about Greta Gerwig’s latest film, Barbie. It makes sense, considering the film’s estimated $150 million marketing budget....
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Localization Insights March 7 , 2023 | 3 min

2023 Oscar Nominees in International Film

Corinne Sharabi The Academy Awards, also known as the Oscars, is one of the most prestigious film award ceremonies in the world. Each year, the event recognizes outstanding achievements in the film industry, with...
Everything Translation fictional language game of thrones house of the dragon August 18 , 2022 | 3 min

Fictional Language Creation in "Game of Thrones"

Corinne Sharabi With the premiere of the long-awaited "Game of Thrones" prequel, "House of the Dragon," coming this Sunday, August 21, we realized it was time to brush up on our GOT languages before...
Localization Insights Stranger Things subtitles meme July 26 , 2022 | 2 min

How Stranger Things' Subtitles Went Viral

Corinne Sharabi The use of words like "squelch" and "wetly" in the subtitles of Netflix's Stranger Things season 4 has caught the attention of viewers around the world – and rightly so. According to...
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