Corinne Sharabi
Corinne is the Social Media and Content Lead at BLEND. She is dedicated to keeping global business professionals up to date on all things localization, translation, language and culture.
Localization Insights
Localization Insights
2024 Year in Review: Top Localization Content of the Year
In 2024, the localization industry saw significant advancements in technology, shifts in best practices, and exciting new applications. At BLEND, we explored these changes through webinars, eBooks, podcasts, blogs, and even some product updates of our own.
This year’s top content highlighted the growing role of AI in content creation, plus strategies in video game localization and the evolving needs of contact centers and IVR systems.
Whether you’re a localization professional or simply curious about the latest trends, this roundup captures our most visited content pieces and impactful moments from 2024, offering valuable insights into the dynamic world of localization.
Let’s dive into our top content from 2024:
Top Blogpost of 2024
Best AI Tools for Content Creation in 2024
AI continues to revolutionize content creation, offering tools that streamline workflows, enhance creativity, and boost efficiency for multilingual content managers. This year, rapid advancements in AI tools have reshaped how global businesses approach content creation, making it a must-watch area for localization. Learn more about which AI tools to use for content creation in our top blogpost of 2024.
Top eBook of 2024
Mastering Video Game Localization
When our team was creating this guide, the goal was to create a video game localization handbook that gaming developers could refer back to whenever they needed a refresher. A wonderful starting point for localization education, this guide covers the entire video game localization process, including:
- How to prepare for successful video game localization
- Best practices for in-game translation and localization
- Producing multilingual voice-overs for gameplay
- Exclusive resources, including style guide, translation glossary, and internationalization checklist templates
Top Localization Leader Episode of 2024
Meet Revolut’s Giulia Tarditi
Our top Localization Leader podcast episode this year featured Giulia Tarditi, Revolut’s Head of Language Experience. A true leader in the industry, Giulia shared her extensive career journey and the valuable lessons she learned along the way, including how to influence business beyond localization, key qualities to look for in a localization manager, and important steps to take when starting a new role.
Top Webinar of 2024
Video Game Localization Webinar with Ann and Chris
From mobile games to AAA console and PC titles, developers of every size localize their games to build their brand and community. BLEND experts Ann Chen and Chris DiTuri presented to a wide variety of industry professionals, linguists, and gamers alike, explaining how the video game process works, why it’s important, and how it has evolved over the decades.
Watch the full webinar for free
Check out our 2024 Webinar Playlist:
Plus, don’t miss our most recent webinar with TAUS: TAUS x BLEND Webinar: Building a Smart QE Program to Boost Efficiency and Save Costs
Top Localization Study of 2024
2024 Voice CX Caller Preferences
In 2024, BLEND conducted an online survey to get a pulse on people’s perceptions of the modern-day IVR/voice CX experience, receiving responses from all age demographics on every continent. The results were a bit surprising, demonstrating that the voice channel—automated technologies and prerecorded voice prompts—is resilient, still relied on heavily (particularly for same-day assistance), and consistent in providing “good” customer interactions across the board.
Top Case Study of 2024
Cambridge Health Alliance Strengthens Community Ties
Quality healthcare should be transparent, patient-focused, and accessible to diverse language communities. That’s why Cambridge Health Alliance (CHA) leverages localization solutions to build important bridges for community members with low English language proficiency.
Learn more about localization’s impact on community
BLEND’s Top News from 2024
New CEO, Welcoming MLS, and Meet Flexi
2024 was an exciting year at BLEND, from acquiring Manpower Language Solutions (MLS), Israel’s leading localization provider, and growing our team, to welcoming Yoav Ziv as BLEND’s new CEO.
Our most exciting announcement, though, came at the tail end of the year with the launch of BLEND’s new agile localization tool, Flexi. Flexi sets a new standard in localization by blending cutting-edge AI with human expertise, empowering businesses to scale globally while cutting their localization costs by up to 80%.
What’s coming in 2025?
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