2024-2025 International Holiday
Calendar for Global Brands

• August 1: Swiss National Day (Switzerland) 
• August 2: International Beer Day (Global) 
• Prepare for increased sales in China leading up to the Qixi Festival. 
• August 5: Commerce Day (Iceland) 
• eCommerce sites in India offer promotions in the week leading up to Independence Day. 
• August 8: International Cat Day (Global)
• August 9: National Book Lovers Day (United States), National Day (Singapore) 
• Back to school is around the corner. Learn how to localize eLearning  
• August 10: Qixi Festival (Valentine’s Day) (China) 
• August 11: Paris Summer Olympics end (Global), Father’s Day (Brazil) 
• August 15: Independence Day (India), National Liberation Day (South Korea) 
• August 16: National Tell a Joke Day (United States) 
• August 17: Independence Day (Indonesia) 
• August 24: Independence Day (Ukraine)  
• August 26: International Dog Day (Global), National Heroes’ Day (Philippines) 
• August 31: Independence Day (Malaysia) 

• September 1: Father’s Day (Australia) 
• September 2: Independence Day (Vietnam), Labor Day (United States) 
• September 11: Patriot Day (9/11 Memorial) (United States)  
• Want to connect with German consumers? Learn how  
• September 16: Respect for the Aged Day (Japan), Chuseok starts (South Korea) 
• September 17: Mid-Autumn Festival (Vietnam) 
• September 18: Chuseok ends (South Korea) 
• September 21: Oktoberfest starts (Germany) 
• September 22: Autumn Equinox (Northern Hemisphere) 
• China’s Golden Week, one of their busiest travel periods, is starting on the first of October! 
• September 30: International Translation Day (International) 

October is Breast Cancer Awareness Month and Black History Month (UK and Ireland) 

• October 1: National Day (China), International Coffee Day (Global), Defender’s Day (Ukraine)
• October 2: Rosh Hashanah starts (Jewish New Year) (Religious Holiday), Gandhi Jayanti (Gandhi’s birthday), India  
• October 4: Rosh Hashanah ends (Jewish New Year) (Religious Holiday), World Animal Day (Global) 
• October 5: World Teachers Day (Global) 
• October 6: Oktoberfest ends (Germany) 
• October 10: World Mental Health Day (Global) 
• October 11: Yom Kippur starts (Religious Holiday), Chung Yeung Festival (China) 
• October 12: Yom Kippur ends (Religious Holiday) 
• October 14: Indigenous Peoples’ Day (United States) 
• October 16: Sukkot starts (Religious Holiday) 
• Prepare for the holiday season with localized marketing tips. Learn more 
• October 23: Sukkot ends (Religious Holiday) 
• October 24: United Nations Day #UNDay (International) 
• October 28: Labour Day (New Zealand) 
• Economic activity in India tends to peak around Diwali, the country’s largest festival. 
• October 31: Halloween (International), Día de los Muertos starts (Mexico), Diwali (India) 

• November 1: All Saint’s Day (Religious Holiday) 
• November 2: Día de los Muertos ends (Mexico) 
• November 3: Culture Day (Japan), Daylight Savings Time Ends (United States) 
• Never translate your SEO keywords across different markets. Get more tips 
• Go big with your Singles’ Day promo, especially for Eastern markets. 
• November 11: Singles’ Day (China), Veteran’s Day (United States)  
• November 13: World Kindness Day (Global) 
• Gear up for sales in Mexico during El Buen Fin, a large shopping holiday. 
• November 15: El Buen Fin starts (Mexico) 
• November 18: El Buen Fin starts (Mexico) 
• November 19: International Men’s Day (Global), National Entrepreneurs Day (United States) 
• November 23: Labour Thanksgiving Day (Japan) 
• November 28: Thanksgiving Day (United States) 
• November 29: Black Friday (Global) 
• November 30: Bonifacio Day (Philippines), Small Business Saturday (United States) 

• December 2: Cyber Monday (Global) 
• December 3: International Day of Persons with Disabilities (Global) 
• December 4: National Cookie Day (United States) 
• December 9: Green Monday (Shopping Holiday) 
• December 11: International Mountain Day (Global)  
• December 14: Free Shipping Day (Global) 
• Want to launch your product in new markets? Read the guide 
• December 21: Winter Solstice (Northern Hemisphere) 
• Shoppers in Commonwealth Nations like the UK, Canada and Australia spend big on Boxing Day. 
• December 24: Christmas Eve (Religious Holiday) 
• December 25: Christmas Day (Religious Holiday), Hanukkah starts (Religious Holiday) 
• December 26: Boxing Day (Shopping Holiday), Kwanzaa starts (Cultural Holiday) 
• December 31: New Year’s Eve (Global) 

• January 1: New Year’s Day (Global) 

• Not every culture celebrates the new year on January 1st Learn more  

• January 4: World Braille Day (Global)  

• January 6: Epiphany (Three Kings’ Day) (Christian holiday)  

• Have stakeholders in APAC? Prepare your business for the Lunar New Year in China, South Korea, Vietnam, Singapore, and more Get tips 

• January 14: Orthodox New Year (Religious holiday, Eastern Europe) 

• January 20: Presidential Inauguration Day (United States), Martin Luther King Jr. Day (United States)  

• January 21: International Hug Day (Global)   

• How To: Multilingual eLearning Get tips for localizing Articulate courses from experts Andrew, Mircea, and Mike. Watch now 

• January 24: International Day of Education (Global)  

• January 26: Australia Day (Australia)  

• January 27: International Holocaust Remembrance Day (Global)  

• January 29: Lunar New Year (China, South Korea, Vietnam, Singapore, and more) 

February is Black History Month in the United States and Canada 

• February 2: Groundhog Day (United States), Setsubun Festival (Japan) 

• Promo Time: Offer promotions to US audiences during the President’s Day long weekend. 

• February 6: Waitangi Day (New Zealand)  

• Fun Fact: The 2024 Super Bowl was broadcast live in 195+ countries/territories in over 25 languages. 

• February 9: NFL Super Bowl (United States), World Pizza Day (Global)  

• February 11: International Day of Women and Girls in Science (Global)  

• February 12: Chinese Lantern Festival (China)  

• International Love Songs Celebrate Valentine’s Day with our playlist of romantic songs from around the world Start listening 

• February 14: Valentine’s Day (Global)  

• February 15: Yokote Kamakura Festival (Japan)

• February 17:  Presidents’ Day (United States), Family Day (Canada)  

• February 21: International Mother Language Day (Global)  

• Brazilian Portuguese vs. European Portuguese What are the differences? Discover more 

• February 27: Dominican Independence Day (Dominican Republic)   

• February 28: Ramadan begins (Islamic holiday), Rio Carnival starts (Brazil) 

• March 1: St. David’s Day (Wales)  

• March 3: Hinamatsuri (Japan), World Wildlife Day (Global)  

• March 4: Mardi Gras (Christian holiday)  

• March 5: Ash Wednesday (Christian holiday) 

• March 8: International Women’s Day (Global), Rio Carnival ends (Brazil)  

• March 9: Daylight Savings starts (USA)  

• March 13: Purim (Jewish holiday)  

• March 14: Pi Day (Mathematical holiday), White Day (Japan, South Korea, Taiwan), Holi (Hindu holiday)  

• March 15: Red Nose Day (UK), Consumer’s Day (Brazil)  

• March 17: St. Patrick’s Day (Irish and Christian holiday)  

• Looking for localization tips? It’s your lucky day! Learn from Stefania Russo’s 18+ years of industry experience. Get tips  

• March 20: Persian New Year (Nowruz) (Iran), International Day of Happiness (Global), Start of Spring (Northern Hemisphere)   

• March 21: World Poetry Day (Global)  

• March 25: Greek Independence Day (Greece), Waffle Day (Sweden, Norway, Denmark)  

• March 27: Hanami (Japan) From the end of March to early May, cherry trees bloom all over Japan.    

• March 29: Ramadan ends (Islamic holiday)  

• March 30: Mother’s Day (UK) 

• April 1: April Fools’ Day (Global)  

• April 4: Qingming Festival (China)  

• Promo Time: Offer promotions in Japan for the upcoming Golden Week starting April 29th, Japan’s longest vacation period. 

• April 12: Passover starts (Jewish holiday)  

• April 13: Thai New Year (Songkran) (Thailand) 

• Celebrate Earth Day with eco-friendly innovations from different countries, plus wish your network a Happy Earth Day in 11 languages. Read more 

• April 18: Good Friday (Christian holiday)   

• April 19: Passover ends (Jewish holiday)  

• April 20: Easter Sunday (Christian holiday)  

• April 21: Easter Monday (Christian holiday), Tiradentes Day (Brazil) 

• April 22: Earth Day (Global)  

• April 23: St. George’s Day (UK), Holocaust Remembrance Day (Israel) 

• April 25: Anzac Remembrance Day (Australia, New Zealand), Festa della Liberazione (Italy) 

• April 27: Koningsdag (King’s Day) (Netherlands), World Design Day (Global)  

• April 29: Golden Week starts (Japan)  

• April 30: Memorial Day (Israel) 

Look out for Eurovision in May 2025  

• May 1: Independence Day (Israel), International Labour Day (Global)  

• Localization Jedis Celebrate Star Wars Day with tips from Master Yoda and the Star Wars’ localization story. Read more 

• May 4: Star Wars Day (Global)  

• May 5: Cinco de Mayo (Mexico), Liberation Day (Netherlands), Early May Bank Holiday (UK), Golden Week ends (Japan)  

• May 8: Parent’s Day (South Korea) 

• May 9: Europe Day (Europe) 

• May 11: Mother’s Day (United States, Canada, Australia + more)  

• May 15: International Day of Families (Global) 

• May 16: National Bike to Work Day (United States)  

• May 17: Vyshyvanka Day (Ukraine)  

• May 18: International Museum Day (Global)  

• May 19: Victoria Day (Canada)  

• Promo Time: Get your promo code ready for Memorial Day in the United States. 

• May 25: Africa Day (Africa), Kyiv Day (Ukraine)  

• May 26: Memorial Day (United States), Spring Bank Holiday (UK) 

• May 31: Dragon Boat Festival (China) 

June is Pride Month 

• June 1: Shavuot (Jewish holiday)   

• June 2: Festa della Repubblica (Italy) 

• June 4: Global Running Day (Global) 

• June 5: Eid al-Adha starts (Islamic holiday) 

• June 6: National Day of Sweden (Sweden)  

• June 9: Eid al-Adha ends (Islamic holiday) 

• June 10: Portugal Day (Portugal)  

• Australians typically increase spending in June before the end of the fiscal year. 

• June 14: National Flag Day (United States) 

• June 15: Father’s Day (United States) 

• Promo Time: Prepare July promos for Canada Day and the Fourth of July 

• June 19: Juneteenth (United States) 

• June 20: Take Your Dog to Work Day (Global) 

• June 21: Summer Solstice (Northern Hemisphere), National Indigenous Peoples Day (Canada)  

• Looking to hire or become a localization project manager? Learn more about the role 

• June 30: End of Fiscal Year (Australia) 

• July 1: Canada Day (Canada)  

• Fun Fact: More countries celebrate Independence Day in July than any other month. Learn more 

• July 4: Independence Day (United States) 

• July 5: Tour de France starts (France), Independence Day (Venezuela)  

• July 7: World Chocolate Day (Global)  

• July 8: National Video Game Day (United States)    

• July 9: Independence Day (Argentina)   

• July 10: Independence Day (Bahamas)  

• July 14: Bastille Day (France)  

• Learn how to translate your eCommerce site before the global shopping season kicks off. Read the guide 

• July 17: World Emoji Day (Global)  

• July 20: Independence Day (Colombia)   

• July 21: Independence Day (Belgium)  

• July 28: Fiestas Patrias (Peru)  

• July 30: International Day of Friendship (Global) 

• August 1: Swiss National Day (Switzerland)  

• August 2: International Beer Day (Global)   

• August 4: Commerce Day (Iceland), Civic Holiday (Canada)  

• eCommerce sites in India offer promotions the week leading up to Independence Day. 
• August 8: International Cat Day (Global)
• August 9: National Day (Singapore), National Book Lovers Day (United States)  

• August 10: Father’s Day (Brazil)  

• Prepare for increased sales in China leading up to the Qixi Festival on August 29th. 

• August 15: Assumption of Mary (Christian holiday), Independence Day (India)  

• August 16: National Tell a Joke Day (United States)   

• August 17: Independence Day (Indonesia)   

• Traveling abroad this month? Pay attention to cultural nuances. 

• August 24: Independence Day (Ukraine)  

• August 25: National Heroes’ Day (Philippines), Summer Bank Holiday (UK)  

• August 26: International Dog Day (Global)  

• August 29: Qixi Festival (Valentine’s Day) (China)   

• August 31: Independence Day (Malaysia)  

• September 1: Labor Day (United States and Canada)   

• September 2: Independence Day (Vietnam)  

• Get the most out of the 2025 holiday shopping season. Read more 

• September 7: Independence Day (Brazil), Father’s Day (Australia)   

• September 10: Ganesh Chaturthi (Hindu festival)  

• September 11: Patriot Day (9/11 Memorial) (United States)   

• September 15: Respect for the Aged Day (Japan)   

• September 16: Mexican Independence Day (Mexico)  

• “Good localization is only good when it creates value for people who work with you.” – Anna Potapova 

• September 20: Oktoberfest starts (Germany)   

• September 21: International Day of Peace (Global)  

• September 22: Autumn Equinox (Northern Hemisphere), Rosh Hashanah starts (Jewish New Year)  

• September 24: Rosh Hashanah ends (Jewish New Year)  

• September 27: World Tourism Day (Global)  

• September 29: World Heart Day (Global)  

• September 30: International Translation Day (Global)  

October is Breast Cancer Awareness Month and Black History Month (UK and Ireland) 

• October 1: National Day (China), International Coffee Day (Global), Defender’s Day (Ukraine)  

• October 2: Yom Kippur (Jewish holiday)  

• October 4: World Animal Day (Global) 

• October 5: World Teachers’ Day (Global), Chuseok starts (South Korea), Oktoberfest ends (Germany)   

• October 6: Mid-Autumn Festival (China), Sukkot starts (Jewish holiday)  

• October 8: Chuseok ends (South Korea)   

• October 10: World Mental Health Day  

• October 12: Dia de la Hispanidad (Spain’s National Day)  

• October 13: Thanksgiving (Canada), Indigenous Peoples’ Day (United States), Sukkot ends (Jewish holiday)  

• Economic activity in India tends to peak around Diwali, the country’s largest festival. 

• October 20: Diwali (Hindu festival)  

• Never translate your SEO keywords across different markets. Find out why 

• October 27: Labour Day (New Zealand)  

• October 31: Halloween (United States) 

• November 1: All Saints’ Day (Christian holiday)

• November 2: Día de los Muertos (Mexico), Daylight Savings Time Ends (United States)   

• November 3: Culture Day (Japan)  

• Promo Time: Go big with Singles’ Day promos for Eastern markets. 

• November 11: Veterans Day (United States), Singles’ Day (China)  

• November 13: World Kindness Day (Global)  

• November 15: Brazil Republic Day (Brazil)  

• Promo Time: Gear up for sales in Mexico during El Buen Fin. 

• November 18: National Entrepreneurs Day (United States)   

• November 21: El Buen Fin starts (Mexico)  

• November 23: Labour Thanksgiving Day (Japan)   

• November 24: El Buen Fin ends (Mexico)  

• November 27: Thanksgiving Day (USA)  

• November 28: Black Friday (Global)  

• November 29: Small Business Saturday (United States) 

• December 1: Cyber Monday  

• December 3: International Day of Persons with Disabilities (Global)  

• December 4: National Cookie Day (United States)  

• December 5: Sinterklaas (Netherlands)  

• December 6: Constitution Day (Spain)  

• December 8: Feast of the Immaculate Conception (Christian holiday)  

• Want to launch your product in new markets? Read our guide  

• December 14: Hanukkah starts (Jewish holiday

• Shoppers in Commonwealth Nations like the UK, Canada and Australia spend big on Boxing Day. 

• December 21: Winter Solstice (Northern Hemisphere)  

• December 22: Hanukkah ends (Jewish holiday)

• December 24: Christmas Eve (Christian holiday)  

• December 25: Christmas Day (Christian holiday)  

• December 26: Boxing Day (Shopping holiday) (UK + Commonwealth nations), Kwanzaa (Cultural holiday)  

• December 31: New Year’s Eve (Global)