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BLEND in the News
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May 30 , 2024 | 5 min
New Study: 2024 BLEND Voice CX Caller Preferences
BLEND conducted an online survey to get a pulse on people’s perceptions of the modern-day IVR/voice CX experience, receiving responses from all age demographics on every continent. The results were a bit...
February 22 , 2024
BLEND Acquires Israeli LSP Manpower Language Solutions
In a deal that closed on February 21, 2024, Tel-Aviv headquartered tech-enabled language services provider BLEND acquired fellow Israeli company Manpower Language Solutions (MLS). MLS, described in a press release as “Israel’s...
August 22 , 2023
BLEND CMO Shares How Small Brands Can Best Leverage International Influencers
Whether reaching out directly or using an agency, it's essential that brands identify influencers who know the local market, advises BLEND CMO Hila Shitrit Nissim.
July 25 , 2023
3 Translation Tips for Expanding Your Business Overseas
When choosing where to expand abroad, it's important to make a data-driven, strategic selection and not let language barriers deter you from moving to the right markets, says Hila Shitrit Nissim, chief...
April 10 , 2023
BLEND CEO Speaks to Impact of Localization & AI in Fintech
In today’s globalized business landscape, reaching customers in international markets is essential for sustainable growth. However, successfully expanding into new markets requires more than just a basic understanding of the local language....
February 24 , 2023
BLEND Named Top Game Localization Alternative to Latis
Offering comprehensive game localization services including LQA, FQA, and voice-over in 120 languages, BLEND was recently named a top gaming localization alternative to Latis.
February 24 , 2023
BLEND Machine Translation Benefits Highlighted in Language AI Feature
Yaron Kaufman, co-founder of BLEND Localization, explained that after using 1-2 million words of this legacy data, per language pair, to train MT engines, BLEND was able to bring the editing distance...
February 22 , 2023
How to use localization in marketing
Nissim says that modern-day marketing has become less deceptive and has extended beyond the traditional two-way communications stream. Companies have to invest in getting to know their customers, much like a partner...
January 9 , 2023
The Forces That Will Reshape B-to-B Marketing in 2023
Hila Shitrit Nissim, CMO of mar-tech company Blend Localization, added that ABM will become prevalent in the coming year, in part because of challenges with running targeted campaigns and tracking data using...
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