BLEND in the News

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BLEND Appoints Yoav Ziv as New CEO

December 12 , 2024

BLEND Appoints Yoav Ziv as New CEO

Israeli language services provider (LSP) BLEND has appointed a new CEO. Yoav Ziv, a former Amdocs executive with 27 years of experience in business and technology, has taken over for Yair Tal,...

New Study: 2024 BLEND Voice CX Caller Preferences

May 30 , 2024 | 5 min

New Study: 2024 BLEND Voice CX Caller Preferences

BLEND conducted an online survey to get a pulse on people’s perceptions of the modern-day IVR/voice CX experience, receiving responses from all age demographics on every continent. The results were a bit...

BLEND Acquires Israeli LSP Manpower Language Solutions

February 22 , 2024

BLEND Acquires Israeli LSP Manpower Language Solutions

In a deal that closed on February 21, 2024, Tel-Aviv headquartered tech-enabled language services provider BLEND acquired fellow Israeli company Manpower Language Solutions (MLS). MLS, described in a press release as “Israel’s...

BLEND CMO Shares How Small Brands Can Best Leverage International Influencers

August 22 , 2023

BLEND CMO Shares How Small Brands Can Best Leverage International Influencers

Whether reaching out directly or using an agency, it's essential that brands identify influencers who know the local market, advises BLEND CMO Hila Shitrit Nissim.

3 Translation Tips for Expanding Your Business Overseas

3 Translation Tips for Expanding Your Business Overseas

When choosing where to expand abroad, it's important to make a data-driven, strategic selection and not let language barriers deter you from moving to the right markets, says Hila Shitrit Nissim, chief...

BLEND CEO Speaks to Impact of Localization & AI in Fintech

April 10 , 2023

BLEND CEO Speaks to Impact of Localization & AI in Fintech

In today’s globalized business landscape, reaching customers in international markets is essential for sustainable growth. However, successfully expanding into new markets requires more than just a basic understanding of the local language....

BLEND Named Top Game Localization Alternative to Latis

February 24 , 2023

BLEND Named Top Game Localization Alternative to Latis

Offering comprehensive game localization services including LQA, FQA, and voice-over in 120 languages, BLEND was recently named a top gaming localization alternative to Latis.

BLEND Machine Translation Benefits Highlighted in Language AI Feature

February 24 , 2023

BLEND Machine Translation Benefits Highlighted in Language AI Feature

Yaron Kaufman, co-founder of BLEND Localization, explained that after using 1-2 million words of this legacy data, per language pair, to train MT engines, BLEND was able to bring the editing distance...

How to use localization in marketing

February 22 , 2023

How to use localization in marketing

Nissim says that modern-day marketing has become less deceptive and has extended beyond the traditional two-way communications stream. Companies have to invest in getting to know their customers, much like a partner...

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