BLEND in the News

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Consumers Weigh In: Walmart Beats Costco and Target for the Best Online Shopping Experience

April 29 , 2022

Consumers Weigh In: Walmart Beats Costco and Target for the Best Online Shopping Experience

Hila Shitrit-Nissim, CMO of BLEND Localization, told GOBankingRates, “This is just one of several ways they’ve created a meaningful online shopping experience for their customers.”

How Localization Can Help Businesses Reach Global Audiences

How Localization Can Help Businesses Reach Global Audiences

Thanks to the power of the internet, businesses have reached broader audiences with the click of a button. Customers can easily purchase products or services worldwide delivered directly to their browsers. But...

The Localization Podcast: Leading Marketing in Localization – Hila Shitrit Nissim From BLEND

The Localization Podcast: Leading Marketing in Localization – Hila Shitrit Nissim From BLEND

How to do marketing in localization? How important is it to choose the right marketing and sales strategy for localization? Find out in this interview with Hila Shitrit Nissim from BLEND.

Why are Israeli hi-tech companies bracing for conflict in Ukraine?

February 17 , 2022

Why are Israeli hi-tech companies bracing for conflict in Ukraine?

BLEND’s connection with Ukraine is even closer than the average company’s. Rather than merely outsourcing, they fully employ a Ukrainian branch of 45 workers with whom they work closely.

“Late-night meetings prevent parents or mothers from being part of a company”

January 12 , 2022

“Late-night meetings prevent parents or mothers from being part of a company”

“We hire the best candidate for each role, and we happen to have more women than men.” says Hila Shitrit-Nissim, Chief Marketing Officer at BLEND

The Israeli Startup Translating Potential to Purchases

November 10 , 2021

The Israeli Startup Translating Potential to Purchases

“In order to step out you need to blend in,” says BLEND CEO Yair Tal

Why Localization is a Priority for eCommerce

October 29 , 2021

Why Localization is a Priority for eCommerce

46% of the top 50 websites offer more than four language choices to their overall audience to enable a localized and native experience

Language Industry Hires at Toppan, TransPerfect, BLEND, and United Language Group

October 28 , 2021

Language Industry Hires at Toppan, TransPerfect, BLEND, and United Language Group

BLEND’s Hadar Gershuny gives readers a glimpse into how the LSP has organized its R&D efforts and recalls her interesting journey into the space.

Covid is Here to Stay: eCommerce Localization’s Future

October 27 , 2021

Covid is Here to Stay: eCommerce Localization’s Future

COVID left its mark on the eCommerce industry and it’s now booming in this direction. Yair Tal, BLEND’s CEO is sharing BLEND’s secret recipe for global eCommerce success

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