Increase sales this Valentine’s Day with multilingual ads

Love is in the air, and everyone wants to show their near and dear ones how much they mean to them. Valentine’s Day is a huge opportunity to reach new customers, increase revenue, and start off the year on a high note for any business, especially retail and eCommerce. However, many businesses miss out on a large pool of potential customers in the lead-up to this special day because they lack one important thing – localized ads and other marketing assets.

With the pandemic continuing to push shoppers and businesses online, any major shopping holiday is a great opportunity to advertise online and send customers to your website to shop for their loved ones or themselves.  And, with so many consumers doing their shopping online, rather than in stores, it only makes sense that they may order from online retailers from other parts of the country or the world that they wouldn’t normally have access to, if they find better products or better deals. However, if your ads aren’t in their native language, shoppers will be less likely to take advantage of your offers, no matter how good your sales or how great your ad copy is. With proper localization, though, your business has the chance to reach global shoppers. Localized ads for Valentine’s Daythat target consumers around the world in their own language can increase your website’s visitors and purchases exponentially.

As you may know, localization should include more than just your ads. To better convert visitors to paying customers, you should also localize your website, product descriptions, payment options, and customer support, giving the user a fully native experience throughout the whole shopping journey. However, we know that full localization may not be possible for many small businesses with fewer resources, especially if you want it done in time to maximize your sales before Valentine’s Day arrives. However, that doesn’t mean you should miss out entirely on your potential multilingual consumer audience. By localizing your ads, you can attract customers in the first stage of their journey by offering great Valentine’s Day sales in their native language.